Throughout your job search you’ll have to wear new hats- some may not feel very comfortable. Companies are looking for candidates differently than they used to and in order to get found and stand out, you will need to learn new skills and take on many different roles.
Long ago, when looking for a job, all you needed to do was search the Help Wanted section of the newspaper, type your cover letter and envelope, insert one of your copies of your typeset resumes, buy a stamp and mail it to the company. Today, you have the convenience of online job boards, word processing and email. Don’t let this fool you. Easy isn’t always the best shortcut. There’s more competition for jobs and some employers are attempting to source candidates through new avenues. This means you’ll have to do more than search the job boards and post and pray!
Self promotion isn’t easy for most of us. But, it will become a necessary evil for you to master- not just during job search, but in your new role as well.
Most people possess skills and attributes that make them successful in their jobs. But job search requires a different set of skills.
Job Search Requires Wearing New Hats
Business owner. Manage your career like a business. Assume responsibility and careful oversight to ensure profitable operation. You’ll need to re-invent, adapt and try new things as well.
Graphic artist. Visuals and multimedia are becoming more popular across social media. Using visuals also increase the time people spend on your page and increases comprehension. Get more eyes on your social media profiles and the marketing materials you create to showcase your career and skills by developing visual content (infographics, photos, logos, etc.). This is becoming increasingly important to your online reputation.
Public relations specialist. Managing your online reputation should be as important to you as it is to a company. This includes developing publicity campaigns for your job search, making announcements about milestones or dissolving any negative information about you.
Marketing manager. Creating unique branding and recognition and strategies for growing your visibility will enhance your career.
Sales representative. Sales is not a dirty word. In fact, we have to sell ideas all the time. Learning and using consultative selling will help you to manage your career at all times.
Copywriter. Writing convincing material; creating compelling copy; and preparing interesting bios, profiles, and persuasive e-mails all fall under your responsibility now.
Website designer. Laying out readable, visually enticing web content will improve the popularity of your own site, and knowing the tools and resources available gives you the bells and whistles of the big-time designers.
Social media manager. Social media is used to communicate, promote, inform, educate, build community, share ideas, and so much more. Understanding how to use social media for your job search will increase the reach of your message and build stronger ties to people you know. Employers are using it to tap into talent, so don’t overlook the importance or power of social media.
Search engine optimization. Getting found online happens when the words in your online profiles, personal website and any content you publish to the web matches the words recruiters are searching for. Knowledge of search engine optimization ensures that anything you post or create online will maximize the right tags and keywords to make it easily found when someone is searching the Internet.
Business consultant. Every business needs a consultant to help solve problems. Whatever occupation you pursue, consider yourself a consultant in that area. Stay up on trends and provide solutions; you are more than just an employee, and you must deliver results.
Hiring manager. What goes through the mind of someone who needs to hire a new employee? When you try to think like a hiring manager, the person whom you will ultimately report to, you’ll present your qualifications in terms they will relate to and appreciate.
As you can see, job search is a complex process. Try on as many of these new hats as you can to improve how you communicate and manage your search!
This post is an excerpt from The Infographic Resume.
Hannah Morgan speaks and writes about job search and career strategies. She founded CareerSherpa.net to educate professionals on how to maneuver through today’s job search process. Hannah was nominated as a LinkedIn Top Voice in Job Search and Careers and is a regular contributor to US News & World Report. She has been quoted by media outlets, including Forbes, USA Today, Money Magazine, Huffington Post, as well as many other publications. She is also author of The Infographic Resume and co-author of Social Networking for Business Success.