SEO and Job Search
This is an overview to help you understand SEO and how it impacts your job search.
SEO = Search Engine Optimization
The internet is one big database. We use it everyday to search for information.
Do you ever wonder why some search results come up first? It has to do with the credibility and relevance of the source.
When someone searches for a candidate to fill a job…the same thing happens!
Key Words and ATS
When you submit your resume and information into an ATS (applicant tracking system) what do you think happens? It becomes part of a database the employer can search. There are many ways the employer can look for candidates: date, job, keywords!
- Show me all the people who applied for project manager job [job title]
- Show me all the people who submitted information on January 2, 2017 [date]
- Show me all the people with C# [technology]
There are thousands of unique ways recruiters can cut through the junk to hopefully find what they are looking for in the sea of applicants. You want to be found! You can learn more by watching this interview with Steve Boese and Scott Whipkey
Read more about ATS here.
Searching Social Media
Sourcers, third-party recruiters and savvy HR professionals are looking for an exact talent match inside and outside of their networks. They are using LinkedIn, Twitter, Facebook and the internet to search for the perfect match. Can they or will they find you? It depends.
What key words have you used in your LinkedIn profile? Are you active in groups? Do you have a digital footprint?
Get Your Social Profiles In Order
There are many ways to build and fine-tune your footprint.
- Robust LinkedIn profile
- Personal website or blog
- Pinterest, SnapChat & Instagram
- Google+ Profile
Learn More About Personal SEO, Social Media and Online Visibility
Personal SEO includes this free download has expert advice and tips to help you improve your personal SEO.
It is about having a plan and working it!
You may feel like this is a big waste of time. I’ll argue that point all day long. If you are game, try carving out just one hour a day to build your message and network!