Do you believe in the power of social media? It is possible to use social media and marketing strategies to help with your job search. And all in an hour or less a day!
I use all the major social media platforms to market my business. And what I found is that it can be a huge time suck if I let it. But unless I’m active on these platforms, my audience abandons me. I had to find a way to cram a lot in within a short amount of time.
The same will be true for your social networks. If you are not active, your connections forget about you. And I know you are busy, either at work or looking for a job. You don’t have endless hours to be playing on social media. (I say this with a bit of sarcasm.)
To stay top-of-mind and in front of your network (online and offline), you need to ping them with valuable information. By valuable, I mean useful to your network. These were the most popular topics shared on LinkedIn in 2019. But the topics have to be relevant to your career goals too!
You aren’t promoting yourself. You are promoting yourself as a thought leader or someone in the know about industry trends, the marketplace, careers, etc.
Marketing Strategies: Monitoring, Engaging & Promoting
Before you do anything, watch what other people are doing. Engage (comment or like content from people active on whichever platform you are using. Then you’ve earned the right to promote your own content or message.
- 10-20 minutes reviewing your home page on LinkedIn, Twitter and Facebook.
- 10-20 minutes sharing updates (read the article before sharing).
- 20-30 minutes responding and thanking people who have commented or shared your content.
Here’s a simple formula to follow on LinkedIn, Twitter or Facebook.
To get more tips on how to interact on social media, read this: How To Engage with People On Social Media
Status Update Ideas To Fill Your Pipeline
To help get you started with ideas for status updates, here are types of content that do well on social media. Just tailor it to your interests and the interests of people you are trying to engage with.
When I first started using Twitter, I loved it but didn’t really understand it. I watched others using it and saw what they were doing. Then I jumped in and tried to emulate what successful people were doing. I am doing the same thing with Instagram.
To get started with Instagram read How To Use Instagram for Job Search
One Place to Update and Monitor LinkedIn, Facebook & Twitter
Here is where things get really cool. I can use Hootsuite and save time. Now, instead of having to log in to LinkedIn, I can see what my network is doing from Hootsuite. But wait, it gets even better!
If I want to update my status (meaning share what I am reading, doing or thinking), I can do that all from Hootsuite. I don’t need to log in to Facebook, Twitter, and LinkedIn.
Here is how that works. You need to sync your other accounts with the platform, which is very easy to do. Once you have done that, you can select with social networking site you want to share your status update on. (The free version of Hootsuite limits you to 3 social profiles)
Social Media Tricks
Read this to learn more about these tricks Social Media Tricks for Your Job Search.
Your Time Is Valuable. Use It Wisely
In just one hour a day, you can now regularly update and more efficiently follow your network across multiple platforms!
That one hour could be spread across the day or could be all at once. If you choose the “all at once” option, you may also want to consider scheduling your tweets/updates for later, to spread them out. This is another function built into Hootsuite!
If you want to learn more about improving your online visibility, I wrote this: Free Tools For A Better Online Presence.