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As a small business owner, even a business-of-one, you have heard about the benefits of blogging but you contend you are too busy to sit down and write, you insist that your writing skills aren't up to par, or you have no idea what to write about. Blogging seems like a daunting task. Never fear. [...]

Small Business Saturday: Figuring Out Google+

What the plus?! (Lifting from Guy Kawasaki's eBook title here.) But seriously, what is Google+ and why should you care? Because part of your long-term strategy is creating brand awareness (either your business, you, or both!) If you are thinking you don't need people to be aware of who you are or what you do [...]

95 People to Follow On Twitter 2013

Here it is! My list of 95 99 folks I greatly admire and hope you will follow in 2013. These are people who are active on Twitter almost every day and provide career advice and job search information. Many have their own sites and/or write for other outlets. You will find good quality content in [...]

Top 21 Social Media Resources for 2012

These are the top 21 resources I've chosen to visit again and again during 2012. Managing your career and job search requires you stay up-to-date with trends. This post is dedicated to everyone who believes they are a solopreneur and as such, you will want to stay current with information impacting your career! Marketing and [...]

Your Job Search Requires Sales & Marketing Skills

As a job seeker, you need to develop an important set of new skills. You must learn how to think like a great marketer. You also must learn the basic fundamentals of selling! Why? Because, it is going to take a lot more to differentiate yourself from the other candidates out there looking for the [...]

Today’s Job Search Requires Marketing

I've always been drawn to the strategy and ideas of great marketers!  They truly know how to think outside the box and present solutions to problems (sometimes problems we don't even know we have!)  You, the job seeker, like it or not, are a product/service new to the market.  As with all new products, you'll [...]