Posts tagged as:

marketing

Small Business Saturday: Figuring Out Google+

March 2, 2013

What the plus?! (Lifting from Guy Kawasaki’s eBook title here.) But seriously, what is Google+ and why should you care? Because part of your long-term strategy is creating brand awareness (either your business, you, or both!) If you are thinking you don’t need people to be aware of who you are or what you do [...]

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95 People to Follow On Twitter 2013

December 31, 2012

Here it is! My list of 95 99 folks I greatly admire and hope you will follow in 2013. These are people who are active on Twitter almost every day and provide career advice and job search information. Many have their own sites and/or write for other outlets. You will find good quality content in [...]

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Your Job Search Requires Sales & Marketing Skills

October 3, 2012

As a job seeker, you need to develop an important set of new skills. You must learn how to think like a great marketer. You also must learn the basic fundamentals of selling! Why? Because, it is going to take a lot more to differentiate yourself from the other candidates out there looking for the [...]

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Today’s Job Search Requires Marketing

February 23, 2011

I’ve always been drawn to the strategy and ideas of great marketers! They truly know how to think outside the box and present solutions to problems (sometimes problems we don’t even know we have!) You, the job seeker, like it or not, are a product/service new to the market. As with all new products, you’ll [...]

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Branding, Marketing and You

November 8, 2010

Since the beginning it has always been about you, but never about you! Quite the oxymoron. Might I suggest it is about how you make people feel? Speaking of which, I have been feeling overwhelmed and challenged to come up with my own brand and marketing language. This is so difficult. Mostly because, I think, [...]

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