How you package and disseminate this information is one of the few things you CAN control in your job search. Have you identified how you will deliver your product/service to the market? Do you have a plan?
Your Personal Marketing Plan lays out the following:
- Functions in which you excel
- Statement of your benefits (summary of qualifications or elevator speech)
- Market preferences (industries, geographic locations, size of company)
- List of target companies
How to Use Your Personal Marketing Plan
Creating a personal marketing plan is going to help you clarify where you want to go. It should help eliminate the “spray and pray” approach to selling. You have targets!
It is up to you to explain to your specific audience how you want them to use your plan and the information which it contains. You may decide to send it to people, you may decide to share certain parts of it. The HOW is dependent on whom you are speaking. Here are some different scenarios:
Ask them for additional job titles they have seen that are similar to what you do “What else are they calling what we do out there?”
Ask them to provide you with names of people they know in your target companies “Do you know anyone I could speak to at any of these companies? I am looking for information on what it is like to work there?”
Someone inside a target company:
Ask to have them review your summary of qualifications/elevator speech. “Do you think this background might be of value within your company?” and/or “Does this sound like something your company might be interested in?”
Hiring Manager or above:
Ask them where they think your background may be of value “Where do you think this background might fit within your company?” “Do you know any other companies that might have a need for this type of experience?”
Your personal marketing plan has to be very well crafted and thought out. It has to do a very good job of spelling out what makes you unique and specifically what skills you bring to the table and what problems you solve for potential employers.
You can see more examples of personal marketing plans here.