Since the beginning it has always been about you, but never about you! Quite the oxymoron. Might I suggest it is about how you make people feel?
Speaking of which, I have been feeling overwhelmed and challenged to come up with my own brand and marketing language. This is so difficult. Mostly because, I think, I am too close to the subject (myself). Either you can learn to be more objective or you can enlist the help of those you know and trust. I have chosen the latter.
Before you can truly begin marketing yourself, the owner of You, Inc, you will have to really sit down and figure out what you are currently known for and if that is what you do want to be known for. I don’t need to tell you, but, this is SO difficult.
There are lots of resources and exercises to take you through this process. Go read Career Distinction by William Arruda and Kirsten Dixson.
10 Steps to Uncovering and Building Your Authentic Personal Brand by Meg Guiseppi is a phenomenal post which so clearly lays out how!
So it all starts with identifying brand. First things first! Don’t skip this step.
If you are looking for more information on personal branding, look over to the right at the sidebar (go to the very bottom) which lists sites I’ve found to be helpful.
Do you have any resources you’ve found helpful in pinpointing your brand?
Hannah Morgan speaks and writes about job search and career strategies. She founded CareerSherpa.net to educate professionals on how to maneuver through today’s job search process. Hannah was nominated as a LinkedIn Top Voice in Job Search and Careers and is a regular contributor to US News & World Report. She has been quoted by media outlets, including Forbes, USA Today, Money Magazine, Huffington Post, as well as many other publications. She is also author of The Infographic Resume and co-author of Social Networking for Business Success.
