As the saying goes, beauty is in the eye of the beholder. Or, in more practical terms, your audience determines your message. To see if your LinkedIn profile has all the right stuff go through the list below.
You can download this list here: 20 Point Check List for an Awesome LinkedIn Profile
Your profile headline is the first thing someone sees after your name. Make it memorable. It should help someone understand the role you want to do next and/or contain key words important to your profession.
Choose a professional, high quality headshot for your photograph. Having a picture is recommended.
List all your email addresses so they are associated with your LinkedIn profile. You can set the default email which will be viewable by your connections and the account that receives InMail and updates from LinkedIn.
4. Vanity URL
Your LinkedIn profile has a URL (an Internet address). You can and should edit this by adding your name (www.linkedin.com/in/yourname). This also looks more professional when you include it on your resume, business card, or email signature.
5. Other Web References
If you have a personal website, professional Twitter account, or links elsewhere on the web, you can add them to your profile within the “contact info” section at the top. You should change the label from “other” to a short, descriptive title.
Consider this section a mini bio. Highlight the best of your background, experience and skills. You could also provide insight into your leadership style, personality, values, longer term goals, or outside interests. Keep the reader’s attention by using short paragraphs. And make it more personal by writing in the first person by using “I”, “Me” or “My”. You may want to include your email address to make it easy for people who are not connected to contact you.
7. Work Experience
Include all the significant work history and include strong, key word rich descriptions and accomplishments under each position. Your work experience should be the same as listed on your resume. You may chose to include more or less detail for each job.
8. Embed Media
Add media (documents, video, images, audio) to your profile to make it an online portfolio. You can embed these links in your summary, work experience and education sections.
9. Skills and Expertise
List all the skills and areas of expertise which are most important to your profession and you want to highlight.
Include all the institutions you attended. List your concentration, major, and/or minor. If you are a recent graduate, include clubs committees and groups you were active in.
11. Certifications, Test Scores, Courses
These sections are particularly helpful for new graduates. List the most relevant and important information.
You can reference class projects, special work assignments and side gigs as a project. This is another way to showcase skills and experience.
Ask for recommendations from colleagues, managers or even clients who know your work.
14. Honors & Awards, Publications, Patents
Complete these sections with as much detail as necessary to highlight why it is important.
15. Organizations, Volunteering & Causes
Provide details about your involvement in professional associations and the organizations you belong to or committees you serve on. You may also choose to list the volunteer work you do and causes you support. Use discretion when choosing to include any religious or political affiliations.
16. Personal Details
Your birth date and marital status are the least important details. You may choose not to include this information on your profile.
17. Status Update
Regularly update your status so your network can see what you are up to. A status update could include a link to an article, information about a presentation you are attending, or it might be a question you would like feedback from your contacts.
Join college alumni groups, professional associations, and any industry related groups. Share their badges on your profile and participate in discussions by answering questions, sharing links to interesting articles and engaging in conversation with other like-minded professionals.
19. Make it Complete
Don’t leave information blank or overlook details which may help set you apart such as: Languages, Honors & Awards, Patents, Courses, Test Scores, Certifications, Volunteering & Causes, Organizations, and Interests.
20. Make It Public
By default, LinkedIn sets your profile to be viewable to the public. For active job seekers this is the best option.
Have you every asked the question “How can I get in front of more hiring managers?” It is a common challenge for job seekers who know that in order to get hired they must be visible; either by networking or applying for jobs.
Make Your LinkedIn Profile Media Rich shares ideas on how to make your profile more like a portfolio!
So here is your chance! Show off your super, awesome, amazing LinkedIn profile!
Examples of LinkedIn Profiles
Courtesy of a cool tool called Listly, people added their profiles as examples for you to check out! Hope these help give you ideas.
Best LinkedIn Profile
LinkedIn profiles submitted.
View Craig Fisher's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Craig Fisher discover inside connections to recommended job candidates, industry experts, and business partners.
2 Ed Han
I am a wordsmith. From the ore of words, I craft powerful yet clear communications expertly shaped upon the forge of grammar. Whether I'm negotiating contracts or quickly building enduring relationships, knowing who needs to know what and seeing they do are my passions, realized through proficiencies in verbal and written communications as well as facility with social media.
I am an administrative assistant with 4 years experience in both corporate and retail environments. I am proficient in MS Office as well as iWork, and both Windows and Apple operating systems.
SOCIAL MEDIA AND DIGITAL MARKETING STRATEGIST
I am a social media and digital marketing expert who helps companies increase brand awareness, reputation and interactions.
In a nutshell, I have proven results that I "get stuff done" using my broad marketing, consulting, financial and industry background.
View Chaim Shapiro, M.Ed's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Chaim Shapiro, M.Ed discover inside connections to recommended job candidates, industry experts, and business partners.
6 Mike Lally | learner, leader, systems thinker, team builder, master of multiple projects, competing agendas, & shifti...
I am currently a Scrum Master in the Cloud Division at ShoreTel. I manage software development projects as well as a NOC transition project.
I am returning to school to complete a degree in History at SUNY Empire State.
View Dawn Rasmussen - CARW, CMP, CTP's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Dawn Rasmussen - CARW, CMP, CTP discover inside connections to recommended job candidates, industry experts, and business partners.
Strong cross-functional leader, with over 9 years of professional success spanning technology and business operations.
As an attorney who turns ideas into businesses, I am a strategist working with companies from inception to sustainability. I create value-based business models, develop strategic growth plans and navigate the legal complexities of the business world.
Social Technologies | Sourcing | Employment Branding | Social Business | Enterprise Collaboration | Community Building |
Many Marriotts, one brand. It's everywhere you want to be. Learn more at www.marriott.com/careers.
View Bruce J. Hayes's (Canada) professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Bruce J. Hayes discover inside connections to recommended job candidates, industry experts, and business partners.
14 Darin Campbell | Professional Communicator ~ Marketing, Public Relations, Social Media, Branding, Media Relations
I help organizations communicate more effectively and inspire people to action. A savvy, award-winning communicator with over 17 years of experience in developing effective communications strategies for Fortune 500 corporations, marketing/PR agencies, elected officials, municipal governments and non-profit organizations.
IT Professional Seeking New Opportunity in Buffalo, NY
Information Technology Professional with 20 years of achievement in the areas of hardware support for computer servers, workstations, and peripherals including installation, integration, configuration, performance optimization, system analysis, and repair. Possess strong focus on effective execution, best practice implementation, and metric driven management which deliver on business objectives.
View Joshua Marion's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Joshua Marion discover inside connections to recommended job candidates, industry experts, and business partners.
Chris Westfall is the national elevator pitch champion, recognized as the grand prize winner in The 118 Pitch competition for the best two-minute speech in the USA. An accomplished executive, speaker and coach, Chris Westfall specializes in helping companies and individuals with sales and business development, through effective communication.
I help and educate small to medium businesses to use the internet to market their brands, products, software and services online. I am web / digital marketing consultant, strategist, & trainer from Pune, India. As a internet / web marketing consultant have lead successfully web marketing, SEO, PPC, SMO, email marketing, lead generation, & local online marketing campaigns from inception to execution.
View Jan Neuberger's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Jan Neuberger discover inside connections to recommended job candidates, industry experts, and business partners.
View Scott Sanders's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Scott Sanders discover inside connections to recommended job candidates, industry experts, and business partners.
There was a time when I thought I would never settle on a career. My interests are varied and my enthusiasm for ideas has sometimes made it difficult to focus on just one.
View Subhash Kandpal's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Subhash Kandpal discover inside connections to recommended job candidates, industry experts, and business partners.
23 Kelly Hansen
With over 18 successful years of experience in the advertising/marketing industry, I am well refined in all aspects of the business. I possess a full understanding on the development of building brands and embracing the target audience. I’m also proficient in researching, organizing and managing projects from start to completion, as well as, leading a creative team to their fullest potential. I consider myself to be a strong communicator, presenter and team builder with effective client relationship skills. To sum it up, I'm a seasoned creative professional that is passionate about what I do. Please feel free to visit my personal website at www.kellyhansendesign.com.
How do you tell the story of the consistency and trajectory of an adventuresome career? By telling your story...and therein lies a tale....
Management Consultant, Futurist, Lecturer, Writer