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Adding Social Bling to Your LinkedIn Profile

I suppose you want to know why you would want to add social bling to your LinkedIn profile.

Jobvite’s 2011 survey highlights:

  • 89% will recruit in social networks this year
  • 55% will spend more on social recruiting

Yet even more important:

87% reported using LinkedIn to search for candidates

jobvite 2011 use of social networking sites

 95% successfully hired someone from LinkedIn

Jobvite 2011 LI hiring

Adding social bling is just one way to help you standout from the crowd.  Why? Because, you are actually showing your skills, talents and abilities. This helps recruiters or others visualize you in their company and begins to establish a sense of trust in you.  (Similar to that of being an internal candidate, kind of).

What is Social Bling?

Did you know you can link media to your profile? Here are some applications that can enrich your profile:

  • Slideshare
  • YouTube
  • Box

Around the end of 2012  LinkedIn discontinued the use of applications and replaced them with the ability to embed media.  You can see the official LinkedIn notification here. As of May 2013, not everyone will have the updated profile capability for linking media, but hopefully soon!

In order for these applications to get embedded in your profile, you need to create an account. (These are all free, so don’t worry.)

Next, upload the link into your profile either up front or within the work history using the blue square “add a link…”

upload links to LinkedIn summary

Which bling should I use?

The options are endless…think outside the box!  Here are just some quick thoughts:

  • Letters of recommendations from people not on LinkedIn
  • Customer testimonials
  • Samples of your best work
  • A video of you from an event or TV appearance
  • Links to articles noting your success

Really, why do I want to do this?

Not only are you creating a better overall picture of yourself, but you are also creating content that is “findable” on the web (inside and outside of LinkedIn).

If you want help adding social bling, contact me!

Comments on this entry are closed.

  • Ed Han July 23, 2011, 9:22 am

    Hannah, I love how you grouped all of that as social bling! I’m a huge fan of the LI applications and so glad you mentioned them.

    One that many don’t realize is there is the Events application, which may be useful to install to see what industry events your connections may be attending.

    Excellent list!

    • Hannah Morgan July 24, 2011, 5:32 am

      Ed,
      As always, another great tip on how to get the most from LinkedIn!

      Thanks!

  • Laura Smith-Proulx July 27, 2011, 10:06 pm

    Love your metrics! I just talked with a job hunter today who didn’t believe in using LinkedIn or updating his Profile, and then wondered why his resume went into a black hole. It was news to him that recruiters would check him out online. Wish I’d had your stats earlier.

    • Hannah Morgan July 28, 2011, 5:17 am

      Thanks Laura!

      Social recruiting is becoming more main-stream. Not only are they checking out the profile, in many cases, that is how they are finding candidates! The job seekers you are working with are lucky to have someone as “in the know” as you in their corner!

      Let’s help all professionals understand how powerful LinkedIn is (and other social networking tools as well)!

  • Aidan Foley September 14, 2011, 9:12 am

    I liked your last comment on Social Recruiting. It also might be considered Social Profiling. You can only get so much info from a 1 or 2 page resume, so LinkedIn “bling” fills in the gaps.