I suppose you want to know why you would want to add social bling to your LinkedIn profile.
Jobvite’s 2011 survey highlights:
- 89% will recruit in social networks this year
- 55% will spend more on social recruiting
Yet even more important:
87% reported using LinkedIn to search for candidates
95% successfully hired someone from LinkedIn
Adding social bling is just one way to help you standout from the crowd. Why? Because, you are actually showing your skills, talents and abilities. This helps recruiters or others visualize you in their company and begins to establish a sense of trust in you. (Similar to that of being an internal candidate, kind of).
What is Social Bling?
Did you know you can link media to your profile? Here are some applications that can enrich your profile:
Around the end of 2012 LinkedIn discontinued the use of applications and replaced them with the ability to embed media. You can see the official LinkedIn notification here. As of May 2013, not everyone will have the updated profile capability for linking media, but hopefully soon!
In order for these applications to get embedded in your profile, you need to create an account. (These are all free, so don’t worry.)
Next, upload the link into your profile either up front or within the work history using the blue square “add a link…”
Which bling should I use?
The options are endless…think outside the box! Here are just some quick thoughts:
- Letters of recommendations from people not on LinkedIn
- Customer testimonials
- Samples of your best work
- A video of you from an event or TV appearance
- Links to articles noting your success
Really, why do I want to do this?
Not only are you creating a better overall picture of yourself, but you are also creating content that is “findable” on the web (inside and outside of LinkedIn).
If you want help adding social bling, contact me!