If you have been using the same old elevator pitch (45 second commercial) with the same old results, let’s try something different.
In the world of business, companies define the benefits to having a value proposition as:
- Create a strong differential between you and your competitors
- Increase not only the quantity but the quality of prospective leads
- Gain market share in your targeted segments
- Assist you in enhancing tools that will help you close more business
- Improve your operation efficiency
Putting a Pricetag on People an article by a company called Delta Dallas which provides human capital services explains why employers ears and eyes key into these elements:
Performance/ Productivity – Impact the bottom line
Motivation/Influence/Attitude – Impact others
New Ideas/Thinking about Solutions –Impact through creativity
Systems – Impacting structure and efficiency
Habits – Impact through consistency
Emotional Equity – Impact through commitment
Miriam Salpeter at Keppie Careers recommends you answer these questions in your pitch:
- What do you do? What do you offer? What makes you special and unique? (Relative to the person you’re meeting.)
- What is your goal/objective? What do you WANT to do?
- What impact do you have? What results do you create?
- How do you create positive results?
Sample Value Proposition
An experienced project manager with a strong track record of meeting deadlines on high-impact projects that saved company projects $300 thousand and boosted revenue $1.2 million over a two year period earning widespread company recognition. A strong leader who has brought together colleagues of various professional disciplines to work as a team to achieve corporate goals.
Perhaps you’ve figured out how to add spice…it is about changing what you are saying from “who you are” to “what you do”! Because that is what the employers initially want to hear.