Your LinkedIn profile is more than just a boring online resume (or one big blob of text).
Your challenge is to think like a big name brand, Coke, Ford, NY Times, etc. and use video, presentations and images to convey your message. Company websites and commercials contain customer testimonials, product demonstrations, and visual proof of their products. Companies are doing much more than stagnant print advertising and with the power of the internet, so can you! It just takes a little creativity- ok maybe more than just a little, but you can do it!
What Media Can I Add?
LinkedIn says it officially supports images, video, audio, presentations and documents by certain providers listed here but others may work too.
The one thing you should know is that the media you include in your profile has to have been published to the web (it needs a URL). Update: A URL (link) or uploaded file from your computer both work! Where can you put these nifty media clips in your profile? They can be part of your summary, incorporated into each position listed in your experience section, and in your education section. Just go to edit your profile and look for the little blue box.
What to Showcase
Think about the problems you’ve solved at work, not your daily job duties. What differentiates you from the hundreds and thousands of other people who have the same job title as you?
- Is there a picture of you receiving an award?
- Have you given a presentation or spoken at a conference?
- Have you written articles?
What would you want someone to find if they were searching for you on the web? These are the images, articles and content you can create and publish yourself online. Think of your LinkedIn profile as a brag book and please, begin collecting screen shots and links today.
I’ve Got Nothing
If you don’t have anything, create it! You can create a PowerPoint highlighting your accomplishments and publish it to SlideShare. This is fairly simple to do. The most difficult part is figuring out what you will put into your PowerPoint presentation. Search around SlideShare and get ideas from other people who have created online resumes or personal profiles. If you are interested in creating something a bit jazzier than PowerPoint, you may want to test Prezi.com.
Grab These Ideas
To get ideas of the types of content YOU can collect and create, check out today’s post here.
Think like a marketer. If you are looking for additional ways to build an online reputation, please check out the posts listed below! And what have I missed? Any other great ideas you’ve seen?
Image by IvanLanin