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How To Find Smart People to Follow On Twitter

We could call it list building.  We could call it following smart people.  Some even call it lead generation.  Finding smart people to follow on Twitter does take some time on your part.  Can you spare 15 minutes a day?

Wait, you aren’t sure why you want to be using Twitter?  Consider it another way to learn, stay current, and meet  new people.

How To Find Smart People To Follow On Twitter

I have used a two-step process to follow people, which makes it easier to view relevant content.  I follow the person and then list them (kind of like giving them a tag or category). To learn more about creating lists, here is a link to Twitter’s official instructions.

Step One: following.

Step Two: Listing.

In some cases I wasn’t  sure where to categorize the people I followed.  So I didn’t.  That’s ok too.

As you think about why you are using Twitter, your lists might become more clear.  Here are some list  ideas:

  • Target Companies
  • Thought leaders
  • Industry happenings
  • Local News
  • Job postings
  • Personal

Or, depending on how you found them, might give you a list category.  To give you an idea of what I’m talking about, these are some of the lists I’ve created based on MY personal goals and objectives:

Career Experts


HR Pros

Great Thinkers

Social Media

Personal Branding


If any of these lists sounds interesting, you can follow my list (by clicking on the list and selecting follow) and reap the benefit of my list-building without needing to find and follow your own.

10 Ways to Begin Finding People to Follow on Twitter

  1. When you read a good blog or website, find their Twitter handle and follow that person or company (almost everyone has a Twitter icon on their site!)
  2. Assess what industries are of interest to you and your future so you have a focus.  Go to Twellow and search by industry.
  3. Find “Top 10” lists and follow them (For example, there was just a post listing the Top X in Marketing, so clicked through each site and followed the people and companies)
  4. Follow followers (At your discretion)
  5. Use #FF (which stands for Follow Friday) and follow people who have been recommended
  6. Use Twitter’s “Who to follow”
  7. When you find someone to follow, see who they are following or what lists they have created and follow those that make sense
  8. Use LinkedIn’s feature to see who in your LinkedIn network is using Twitter
  9. # (whatever is of interest).  A hashtag is a way of sorting/filtering.  For example, search using the #job and you can find all the Tweets that contain the hashtag and the word job.
  10. Watch or join in on Twitter Chats focused on your industry.  (Here is an ongoing list of Twitter Chats and their information) and follow some of the cool people participating on the chat.

There are other tools available to help make list building easier:  @formulist is one

If you wanted to find the SMARTEST PEOPLE TO FOLLOW, here are the people I would recommend.  They are using Twitter to communicate in different ways, are the best of the best at what they do, and I enjoy and look forward to seeing their tweets!

32 Smart Twitter Users to Follow in 2011


































I’ll have to confess, creating this list was difficult.  I know I haven’t included everyone.  I’ve tried to select a cross section of people.  Undoubtedly, I have omitted some key folks.  I surely AM following them, they just didn’t make the list!  Please, no hurt feelings!

There are other super lists of experts to follow.  Here are more folks:

101 Top Twitter Job Search and Career Experts from Job-Hunt.org

The Rocket List – Top Career Blogs from CareerRocketeer

I also wrote a post about how to use Tweetdeck to get the most from your Twitter experience.  1 Hour a Day Marketing Strategies for Jobseekers

Consider this a jumping off point.  What other questions do you have about using Twitter?  What do you want to know?  I love this tool and actually, my boys have said I am addicted….oh brother!

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Comments on this entry are closed.

  • Ed Han March 15, 2011, 7:57 am

    Hannah, I was going to read this anyway because I know I can always trust you to tell me something I hadn’t thought of before–but imagine my surprise on seeing that you’ve chosen to include little old me! Thank you so much!

    I particularly liked your inclusion of formulist, and it never dawned on me that there’d be Top 10 lists so I’m gonna have to go and explore that right now, as well as the 4 or 5 people you mentioned that I wasn’t already following.

    • Jayne L. Wells March 16, 2011, 3:55 pm

      Ed – Congrats (again)!!!
      You are one of PSG’s best Social Media dudes! Thanks so much for all you do?

  • @BillBoorman March 15, 2011, 9:41 am

    Oh no, i’m off the CareerSherpa smart people list. Must try harder!
    For the record, I’m a big fan of formulist. The one to look out for is conversationalists. This refreshes the people you engage with each day.

    • Hannah Morgan March 15, 2011, 3:44 pm

      Oh no, Mr. Bill!

      You have not fallen off! You’ll always be one of my faves!

      I have to confess, I have not used Formulist, but know REALLY SMART people who do!

  • Meghan M. Biro March 16, 2011, 1:08 pm

    Thank you very much Hannah! I’m honored to be here.

    Of course, you are on the list too. We have such a diverse and cool career community of people. It’s really a lot of fun.

    The TalentCulture and #TChat Community appreciates all that you share with us.

  • Jayne L. Wells March 16, 2011, 3:47 pm

    Thanks blogging for this list again! From your last list, I added most of those that I didn’t already follow!

    Some of my favorite Social Media Friends are included on this list: @Ed_Han, @JasonAlba & @TimsStrategy

    Originally my LinkedIn contacts, I follow these guys via Facebook, Twitter, their blogs and/or sites and via personal email correspondence.

    Another person I highly recommend is @jimstroud.
    Since your list to follow are mostly ‘Career Networking’ heavy hitters, Jim has been a great asset in helping those who are unemployed or seeking a new career. His site, blogs, tweets and videos are are a MUST ADD on one’s list of social media favorites!

    Currently Twitter is slow, but I will add those who I don’t follow once the service is running better. Thanks again!

    Twitter Status – Experiencing elevated error rates http://t.co/ye1OQYJ via @twitter

  • Kelly March 16, 2011, 8:11 pm

    Great post! Thanks for sharing and really breaking it down enough for those new to the tool, while adding new perspective and a well organized resource irregardless of twitter knowledge and experience. The right blend!

  • Tony Cortes August 6, 2011, 10:36 am

    Thanks for sharing your lists. Very kind and generous of you.

  • Sue June 2, 2012, 9:09 am

    Anyone using this advice, really does need it badly.
    It’s like the two American’s in Monty Python’s film The Meaning of Life using conversation cards about philosophy.

  • itsmevips January 17, 2013, 4:24 am

    50 Best Websites You Dont Know Of ! 
    For other interesting discussions click on  http://goo.gl/f8Rr7