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4 Ways to Tap into the Power of LinkedIn

LinkedIn is pretty powerful, if you understand some of the ways you can use it! It is more than an online resume. It is more than your modern day rolodex. It is a massive database of user-supplied information! Let’s look at some of the ways you can tap into this!

Following Companies

You’ve developed a list of target companies. You know, places you would like to work or at least you think you may. FYI, these are not just companies that are posting jobs.  This list is any company that could potentially hire you!

With your list in hand, follow these companies!

Read their profiles.

See who you are connected to (or should be connected to).

Company insights LinkedIn

Check out their “Insights” tab. You will see a list of companies viewed by other LinkedIn users. It says: “People who looked at [company] also viewed:”  Chances are, the companies listed there are competitors or similar. See if you should add them to your growing target list! Then, follow them too! If you want to be extra sleuthy, you can see where employees used to work and where they went after. Again, more potential targets for you!

Part of your regular routine is to monitor the updates of companies you are following. This is easily done by clicking on the “company” tab on your home page of LinkedIn.

Now that you are following companies, LinkedIn is smart enough to suggest other companies you may want to follow. This is similar to the function you have seen with recommendations of people to connect with.

Companies you follow

Searching Companies by Industry/Location Etc.

Sure, you can search for companies in many different ways:

  • Name
  • Location
  • Industry
  • Relationship (1st, 2nd, 3rd degree connections, or all LinkedIn members)
  • Size (number of employees)
  • Number of followers
  • Fortune 500 ranking

Give it a try! See what new companies you can add to your target list and begin following for potential opportunities!

Search by Skills & Expertise

Skills  LinkedInFrom the drop down menu “More” select Skills & Expertise. Enter in a key word for your work/occupation.

In your results you will see LinkedIn profiles of people with this skill and on the side you will see other related skills.  On the right side, please notice the “Related Companies” listed. Aha, perhaps there are more here for you to follow.

Scroll to the bottom and you will notice recommended Groups on LinkedIn. If you are looking for industry groups to join, this could  be your ticket!

Search by Job Title

Advanced People Search LinkedInUse “Advanced People Search” to search by Job Title. (Use the job titles you have found during your research.) You may want to start by filtering your search by “current title only”. You can also filter your results by location. Invest a little bit of  time to see what companies people work for.

Opportunities…Not Jobs

I have purposely NOT discussed the “Job” search functionality within LinkedIn. Searching for posted jobs certainly is possible and something you can do on LinkedIn. I am pretty sure you can figure this out.

Are there other tricks or creative ways you are harnessing the power and accessing the data from LinkedIn? Leave a comment! Inquiring minds want to know!

Comments on this entry are closed.

  • Dan Eustace July 13, 2012, 6:40 pm

    Hi Hannah,
     
    This post about using LinkedIn to explore and define employers is informative.  Yet, it
    still does not address the “hidden job market” directly.  These are the positions that
    for one or more reasons are not posted, advertized or spoken about.  Even positions
    that a ‘purple squirrel’ candidate makes for her or himself by expressing a compelling
    interest in employment…
    I like your tactical use of finding companies.
     
    Thanks for posting and reading my comment.
    Sincerely,
    Dan

    • careersherpa July 14, 2012, 3:48 am

      Dan:
      What direct information would you like to see addressed when it comes to the hidden job market? I would love to try and shed additional light on the subject.
       
      The reason job search experts suggest creating a list of target companies is to be pro-active and find people to reach out to who work for companies that might one day (sooner rather than later) be hiring. The chances of a job seeker hearing about an opportunity because they know people in a company is much greater, right?

  • chad2012 August 30, 2012, 11:59 am

    LinkIn is such a powerful tool for job search and networking in general. However, many people do not know how to utilize it in the correct way.
    http://www.findachristianjob.com

  • chad2012 August 30, 2012, 11:59 am

    LinkIn is such a powerful tool for job search and networking in general. However, many people do not know how to utilize it in the correct way.
    http://www.findachristianjob.com

  • chad2012 August 30, 2012, 11:59 am

    LinkIn is such a powerful tool for job search and networking in general. However, many people do not know how to utilize it in the correct way.
    http://www.findachristianjob.com

  • chad2012 August 30, 2012, 11:59 am

    LinkIn is such a powerful tool for job search and networking in general. However, many people do not know how to utilize it in the correct way.
    http://www.findachristianjob.com