Video is here and some folks in HR and recruiting are tapping into its power. You can too! Build online visibility and show what you know!
Quickly, let’s take a look at the transformation in technology. First, there were newspapers, then radio, then TV, now the internet. Every ad campaign has been switched online.
And video is a huge part of internet traffic. Here are some stats:
- Users view more than 1 billion hours of video each day on YouTube. (YouTube)
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
- 75% of all video plays are on mobile devices. (eMarketer)
How Video Is Being Used
Filming used to require expensive cameras and editing software, but no longer. The power to record and edit resides in your pocket, literally! Your phone is all the technology you need to record, edit and share it!
Here are just some of the ways companies use it (and you can too)!
- Explainer content
- Presentations
- Video blogs (vlogs)
- Tutorials
- Webinars
- Ads
- Customer testimonials
- Interviews
- Live streams
During Job Search
HR uses Zoom, Skype or special recruiting software to conduct interviews. So chances are pretty good that you’ll need to know how to perform in front of a camera. Read Are You Ready For Your Video Interview
Companies also use it to feature employees and provide a glimpse of the culture. They want you to see what it is like to work there.
For Personal Branding
Google will find video posts more often than other content. YouTube is the second most popular site (only Google ranks higher). This means that if you upload your video with the right keywords (your name), it’s much more likely to show up higher in search results.
Go back through that list above and think about how you can film something you know how to do, interview people who are experts in your field or showcase your work.
For more help showcasing your personal brand, check out Use Video To Amplify Your Personal Brand.
Shows Your Style
Job seekers frequently tell me, “if I could only get in front of the hiring manager, I know I could prove I’m qualified.”
Now you can!
Think about real estate today. When you see a “for sale” sign in front of a house, do you go view it online? You can see pictures and learn all about the house. Same is true with recruiters and you. They will go research you online. What will they find?
Use Custom Video for Job Search & Career
Learn about CareerBrandVideos™ and how these 3 videos can modernize your job search and how you manage your career!
Hannah Morgan speaks and writes about job search and career strategies. She founded CareerSherpa.net to educate professionals on how to maneuver through today’s job search process. Hannah was nominated as a LinkedIn Top Voice in Job Search and Careers and is a regular contributor to US News & World Report. She has been quoted by media outlets, including Forbes, USA Today, Money Magazine, Huffington Post, as well as many other publications. She is also author of The Infographic Resume and co-author of Social Networking for Business Success.
