Bloggers usually start because they have something to say! Congrats if you have embarked on this journey! Now, you need tips, ideas and tools to keep your blog fresh and engaging.
Tools the Pros Recommend
I came across this visual by Pauline Cabrera of Twelveskip. There are 26 tools in all, but you probably won’t need them all…yet.
If you want more detail on how the pros use these tools, just click through to her post.
FYI, I wrote my own post of 26 tools my business couldn’t do without. Check it out if you are a solopreneur trying to grow your business.
Visuals Are Super Important
First, note that Pauline’s post had a visual summary of the blogging tips. This made it even more sharable! Some of the tools mentioned by the pros include free photo editors. I’ve been using PicMonkey and Canva to create featured images for my posts. I just wish I were better educated in graphic design principles!
Blog Titles and Key Words Are A Big Deal- Choose Wisely
This seems obvious, but I didn’t figure this rule out early enough, so take time to craft the title of your blog posts. Using key words your audience would search for is really important.
Distribute Your Post Across Different Social Media Platforms
You want people to know about your blog so you have to share it to places where they can find it. Twitter, Facebook, LinkedIn, Google+ are the big ones, right?! Be sure you share your posts on each of them. But be aware, each platform has slightly different best practices, for example you only have 140 characters on Twitter, but Facebook and Google+ give you many characters to introduce your post. Cross sharing the same status update across each platform sounds like the easiest method, but it may not get you the results you are looking for. If you want to maximize the potential for your post getting read and shared, update your status on each platform and be sure your visual is included.
Gary Vaynerchuck’s book, “Jab, Jab, Jab Right Hook” shows you what works best on each social network. I wrote a brief review here. (The post links to videos and other free resources by Gary)
If you are looking for more blogging help, you can find my favorite websites for keeping up with blogging trends here.
The fun and excitement of blogging (and social media) is that there is always something new to learn!
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Hannah Morgan speaks and writes about job search and career strategies. She founded CareerSherpa.net to educate professionals on how to maneuver through today’s job search process. Hannah was nominated as a LinkedIn Top Voice in Job Search and Careers and is a regular contributor to US News & World Report. She has been quoted by media outlets, including Forbes, USA Today, Money Magazine, Huffington Post, as well as many other publications. She is also author of The Infographic Resume and co-author of Social Networking for Business Success.