Are you ready to become more active on social media? In order to create a better online presence, you will want to become more active on social media and create visually interesting updates. Don’t worry, you don’t need design skills or fancy software to add visuals to your social media updates. And it isn’t going to take you hours to make these improvements!
I’ve compiled this list of tools I use (and recommend) to help you build awareness of your online personal brand without spending an enormous amount of time. I spend about 20 minutes a day scheduling social media updates across different platforms. You can do this too!
But before I dive in, here are some marketing stats to convince you that you should embrace using visuals in your social media updates.
- Visual content is more than 40X more likely to get shared on social media than other types of content. (Source)
- Tweets with photos are retweeted 35% more than those without (Source)
- Facebook updates with visuals are get 2.3x more engagement (Source)
- Content with relevant images gets 94% more views than content without relevant images. (Source)
And specifically for job seekers, here’s why being active on social media can help your job search. You can read more about the data from Career Builder’s research here.
It doesn’t matter if you are employed or unemployed. Whatever you share on social media helps convey who you are and what’s important to you. When you share status updates on social media, it makes it easier for recruiters to find or discover you. It also provides recruiters with some insight as to whether you are a fit for their role/organization.
If you are befuddled by what to share on social media, here are some ideas:
- Industry insights
- News about target companies (or people inside target companies)
- Job related tips/hacks
- Ask questions
- Infographics, photos, videos
- Upcoming events you will be attending
- Live updates during an event
- Re-share updates posted by people in your network
To get more details, read this post 10 LinkedIn Status Updates for Job Seekers. It is written to help you figure out what to share on LinkedIn, but the same ideas would work across all the other networks too!
8 Free Tools For A Better Online Presence
Tools To Schedule Social Media Updates
When you post on social media, you want to spread your updates out over time. By dripping content out, you improve the chances that what you share will be viewed by a wider audience. So rather than share something when you find it, spread your updates out over time. I use both Buffer and Hootsuite from my desktop and mobile device. (FYI: I also use the free versions)
Step 1: sign up for free and link your social media accounts so you can share to them.
Step 2: download the app to your phone/mobile device
Step 3: download the extension to your web browser.
Step 4: find an article, picture or anything on the web and click on the Buffer option (either from your browser or if the post has sharing icons, you can use the Buffer option).
As a free user, you have a limited number of updates you can make. This is why I also use Hootsuite.
If you want to dive in deeper and learn more about how to use Buffer, start with their Introduction to Buffer.
Hootsuite is a social media dashboard. From their dashboard, which you download to your computer, you can share status updates on Twitter, Facebook, Google+, Instagram, YouTube and LinkedIn. In short, Hootsuite allows you to schedule when and where you want to share your updates on social media.
Step 1: Create a free Hootsuite account.
Step 2: Add social networks.
Step 3: Download Hootlet for your Chrome browser & Hootsuite mobile app
Step 4: Publish/share updates
To learn more about how to use Hootsuite, you can start by reading their Quick Start Guide.
Tool To Save Articles for Later
Sometimes you just want to save an article. Maybe you want to read it before you share it or maybe it’s too good to forget. You can use Pocket to easily save articles and even better, easily find them from any device. Bookmarking is so 1990s.
You can add a tag to help you categorize/file/search for the article.
Tools to Create Visuals for Social Media
For more help using Canva, you can view their Graphic Design Tutorials.
Pablo by Buffer
Is also very simple. Type in text, use find an image from their library and share to your favorite social network! (Or you can download it to your computer). And yes, you can use Buffer to schedule it to post at another time! This is probably the fastest tool for creating and sharing directly to social networks. It does have limitations. But if you are looking for fast and easy, Pablo is for you.
To learn more about using Pablo, read: Engaging Social Media Images in 30 Seconds Flat: Introducing Pablo by Buffer
Spark also makes creating images for social media pretty easy too. It also comes with free images you can use and various templates. If you want to change the size/dimensions of your image to share it on other social networks, Adobe Spark is probably the easiest tool to use.
You can download the image or share it directly to your favorite social network.
To learn more, read their See How You Can Create with Adobe Spark Post.
There are many mobile device options for creating meme’s and text over images…but that’s another post.
Places to Find Stock Photos (free/no attribution required)
If you are looking for stock photos and images you can modify and use without attribution, check out these free resources.
Tools For Screen Catching
Don’t forget about using screenshots! Using your phone’s camera or taking a screen shot with your phone works too. If you are looking for a tool to capture an image from your computer try these.
Choosing the Correct Size Image to Share
Every social network has a different size image that works best for a status update. It can be frustrating to keep track. (I’ve put the image below on my bulletin board). Buffer keeps an up-to-date list of the image sizes to use for status updates across different social media. All the tools to create images (listed above) have templates to help you get the right sized image.
How Often To Share
If you are someone who is ready to create a strong online presence, then these are my recommendations for how often to share status updates on the most popular social networks. Note: you may not be active on all of these social networks. Pick the top 2 and focus on those first.
Twitter: 5-8 posts a day
Facebook: 1-2 posts a day
LinkedIn: 1 post a day
Instagram: 1-2 posts a day
Pinterest: 3-5 posts a day
Google+: 1-3 posts a day
In order to do this, you are going to need to use a scheduling tool like Buffer or Hootsuite and you will have to find good quality content to share. Read this to help: Build Your Brand By Sharing Content
Based on research and experience, Buffer and SumAll created this infographic
Don’t Forget About Your Profile and Banner Images
You also want to make your social media profile images the right size. You can learn how to do that by reading this guest post by Venngage here:
And creating infographics is another great visual content strategy. Want to learn how to create an infographic resume? Check out my book: “The Infographic Resume”