You built an awesome LinkedIn profile, but no one is contacting you. What do you need to do to draw attention to your profile?
The secret is in sharing status updates that appeal to your network and potential employers. So should you post in your status updates on LinkedIn? Here are 10 ideas.
What Can You Do To Increase The Number of People Offering You Job Leads?
You want to be remembered by contacts in your network and you want to stand out.
One of the best ways to stay top of mind and build a memorable reputation is by sharing on-brand news, stories and events.
On-brand for a job seeker is NOT job search stuff. It is content related to your next desired occupation.
Posting desperate pleas for help doesn’t typically result in an outpouring of assistance from your professional network. They are often too busy managing their work and careers to pay attention.
This is the most important thing you need to know:
LinkedIn reported that job seekers who updated their status update weekly were 10 times more likely to be contacted by recruiters.
Is Your Profile Really Awesome?
Before you lure people to your profile, review this checklist of 20 things to do to create an awesome LinkedIn profile.
What To Post To LinkedIn In Your Status Update?
When you log into LinkedIn and see the “start a post,” do you panic?
Below are 10 ideas on what you can post as a job seeker. Mix it up and alternate (and test) these status updates. The real magic happens when you consistently show up in your network’s feed so they remember who you are and what you do.
1. Share Industry Insights
LinkedIn’s marketing strategy guide “LinkedIn Best Practices Targeted Status Updates,” which is written for businesses but is as close as we are going to get for job seekers “informative, useful updates receive the highest engagement rates.” These are the status updates LinkedIn users value most:
- 60% of members are interested in industry insights
- 53% are interested in company news
- 43% are interested in new products and services
This means that you should be sharing news about industry insights, company news and new products and services (in your field).
2. Share News About Target Companies
One of the first steps you should take is to follow the companies you are interested in working for. By doing this, you will be able to see the news they share through their LinkedIn company status updates.
3. Post Job-Related Tips/Hacks
Well-written, good-quality status updates (or even an article) related to the work you do will help other professionals too.
You could write a post about time management, new tools or software, success stories or new trends.
Resharing someone’s tip post is another option. To find posts written by others, search LinkedIn using hashtags (#) or enter the keyword and filter by posts.
If you follow industry influencers, industry publications and newsletters, you can easily reshare articles they’ve discovered, written or mentioned.
4. Ask a Question
Asking a question in a post/status update is a way to engage your network. Avoid job search-related questions that may distract from your main branding message.
Instead, ask your connections for their opinions on certifications or new technology being used. Or you can ask your network to recommend professional associations, clubs or organizations they value. You may even choose to share an article and ask your network for their opinions on a topic mentioned within the article.
5. Share Quotes
Motivational quotes are uplifting and stir positive emotions. Either share as an image or just share the quote as text. Remember to always credit the source of the quote.
6. Share Infographics, Images, Videos
Including a visual (infographic, image or video) in your post catches the reader’s attention. And visual content is also more likely to be shared.
When people comment, react or share what you’ve posted, they associate you with the content and remember you!
You don’t have to be on camera to share a video. Share an informative or educational video someone else has created like a TedX Talk.
Native video (video created directly on LinkedIn) may perform better, but that’s a deeper topic I will cover later.
7. Commenting Shows Up In Your Updates
Did you know when you comment on a post/status update, it shows in your activity and perhaps even the homefeed of your network?
This is another way to show you are active on LinkedIn. Not only is commenting on relevant posts a great way to network with everyone else commenting, it also shows your network you are talking about a specific topic that may be of interest to them too.
8. Announce Upcoming Events
Are you planning to attend a conference or workshop? Share the registration link and description of the even with your network- someone may want to attend too! You may also use your status update to ask who else is going.
9. Share Humorous Business/Work-Appropriate Cartoons
Everyone loves a good clean joke, funny meme or cartoon once in a while. Lighten up the seriousness of your status updates by sharing a laugh. It helps people understand you better.
10. Share the Status Updates from Your Network
From your home page on LinkedIn, scroll down through your feed and look at everyone’s updates. (You can change settings to see Top or Recent posts).
See what your connections are sharing and talking about.
When you find a post that is relevant to your career interests take the following actions (no, don’t just click “like”).
In a comment, tag the person who posted the update by using @ then their name. This gives them credit for finding the article AND is a nice ping of recognition to show them you are aware of what they are sharing!
Then explain why you liked the post, add more information, or explain why you respectfully disagree. Learn more about how to comment on LinkedIn posts here.
I also wrote about 25 inspiring things anyone can post on LinkedIn which has even more ideas.
Did You Know?
Certain activities on LinkedIn show up in your activity section or as notifications. This is LinkedIn’s answer in Help:
Visibility of Your Updates, Posts, and Activity
Your activity on LinkedIn shows all recent posts you’ve shared, and changes you’ve made to your profile. It also determines the type of content that will be displayed on your LinkedIn feed. You can choose the visibility of the post you share on LinkedIn.
When you make an update to your profile or hit a professional milestone such as a work anniversary, these updates are visible to your connections on your Recent Activity. Check out more information about sharing profile changes with your network.
Changes to your LinkedIn account that may trigger updates are:
- Adding or editing a new/current job position.
- Current work experience anniversaries.
- Birthday anniversaries.
LinkedIn no longer displays work anniversaries and birthdays of your connections in your LinkedIn feed. Instead, you’ll receive these updates on the Notifications page.
Note: Turning off the option to share profile edits eliminates notifications about changes to a member’s profile to their network. It does not hide the Activity section from your profile.”
How Often to Post?
If you are actively job searching, you should attempt to post at least 3 times a week and up to 5 times a week.
According to LinkedIn’s marketing guide (for businesses),
- Post at least 20 status updates per month to maximize your reach to approximately 60% or more of your unique audience each month.
- 20% of followers are typically reached with one status update.
Need more help actually sharing status updates on LinkedIn? Check out HOW TO: 4 Ways to Update Your LinkedIn Status
Hannah Morgan speaks and writes about job search and career strategies. She founded CareerSherpa.net to educate professionals on how to maneuver through today’s job search process. Hannah was nominated as a LinkedIn Top Voice in Job Search and Careers and is a regular contributor to US News & World Report. She has been quoted by media outlets, including Forbes, USA Today, Money Magazine, Huffington Post, as well as many other publications. She is also author of The Infographic Resume and co-author of Social Networking for Business Success.