So you can’t find any jobs? Perhaps the answer is to stop looking for jobs and focus on targets…target companies, that is! Look for opportunities. Sounds kind of crazy, I know. But if you are frustrated because you can’t find what you are looking for, isn’t it worth doing it differently?
Here are some questions to ask yourself:
- How many hours a week do I spend surfing the job boards?
- How many jobs (that are seemingly a good fit) do I apply to?
- How many hours does it take me to modify my resume and cover letter for these jobs weekly?
- When I call to follow up, (asking the time-frame for hiring and where they are in the process) what am I told?
- How many phone interviews have I gotten from these online job postings?
Re-Invest Your Time
Now, add up all those hours. What if you were to spend half this time doing something different? What if you re-invested that time and focused on talking to people who worked in companies where you would like to work?
People hire people.
That’s what the screening interview is all about. They want to get to know you.
Your chances of being told about a job are much greater if people know you and like you. And, by the way, the job may not even be with their company. Let’s add to the mix that many companies don’t know exactly what they need to hire, they’ll know it when they see it. This opens the door for you to create your next opportunity, rather than being defined or limited by a role that isn’t a good fit.
Use this to help you create a list of potential employers that are worth investigating. How To Find Target Companies For Your Job Search
How to Find Out About Small Companies
OK, so, how do you find out about companies? There is a growing trend, smaller companies are doing a bulk of the hiring. The thing is, smaller companies are harder to find. They don’t have the marketing budget, they don’t have the employee network, they are running lean and mean. Really, so how do you find out about them?
- They may be recipients of Venture Capital funding.
- They may be members of Chambers of Commerce
- They may belong to professional associations
- They may be listed by your local economic development site
- They may be on LinkedIn
There is not just one answer, so I suggest you search all these resources. Plus, if they are lucky, they’ve gotten some publicity.
Use the Power of Google
Set up Google Alerts to increase your odds of finding out about new companies. Susan Joyce of Job-Hunt.org recently published a post on setting up Google Alerts!
If you aren’t using Gmail, I really recommend it. First, having webmail makes it super easy to check your email “from the road” and second, if you have a smartphone you’ll need a Gmail account! Calendaring, email, and incorporating an email plug-in like FullContact is a super cool way to maximize your data gathering and efficiency.
What you are doing is “lead generation”. Gathering intelligence that will increase your odds of finding out about a job early, rather than after it has been posted (if it does get posted).