Networking can often feel fake, forced, or incredibly awkward, especially when you are in the middle of a job search. However, it is helpful to reframe it: networking is simply about building mutually beneficial professional relationships rooted in genuine curiosity. It is not about a transaction; it is about sharing information and learning from others.
Networking for Job Seekers: A Practical Guide for Introverts and the Networking-Averse
Every time you talk with someone, there is an element of networking involved.
Sometimes you see and feel the connection, other times you may feel like there wasn’t any connection at all.
In the many years I’ve been counseling job seekers, here’s what I know. The one reason job seekers get frustrated (and give up) is that it is difficult to see where these conversations and new relationships will lead. The end result of your conversations isn’t always evident.
You can’t predict who will be able to introduce you to new people or opportunities. So, for people who are looking for quick, tangible results, applying to jobs online checks the box and networking doesn’t.
These meetings aren’t just about landing a job lead. You also talk with people for a variety of personal and professional reasons as well. Honestly, I think networking needs a new name!
Networking often requires you to step outside your comfort zone, and sometimes you just have to do it!
Here is some advice to make networking less awkward.
How to Network When You’re an Introvert: 2 Low-Stakes Strategies
Focus on People You Already know: Reach out to former colleagues or friends (your “dormant ties”) with a simple “Hello, I’m exploring new roles” message, or better yet “I need your help.” The key is to keep it low-pressure with no immediate “ask” for a job or referral.
Become a Commenter: You don’t have to attend exhausting in-person events. Start by leaving thoughtful, insightful comments on 3-5 LinkedIn posts from your network or target companies each week to build visibility.
How to Network Without Small Talk: Focus on ‘Other-Centric’ Questions
Make networking “other-centric”. In other words, focus your conversation on learning about the person you are speaking with. Here are some questions you can ask to keep the conversation going Hate Making Small Talk? Just Ask Questions
“The Pivot Technique”
Along the way, when you are having conversations with people, you may want to shift the focus. When you use this sparingly, in other words, not 3-5 times during every conversation, you are politely turning the conversation on your skills, talents, abilities. Here’s a bridge phrase you might consider using to gently shift the conversation:
For example: “That’s so interesting to hear how [Company] handles that challenge. In my experience with [Your Skill], I’ve seen a similar problem solved by [Your Achievement]. Do you think that kind of approach is valued at your company?”
Networking Strategy for Job Search: How to Create a Plan That Works
Before you do anything, develop a plan to network strategically and purposefully. This also helps you see how to structure your time and effort. Read more about this here: Start with a plan to grow your network
How to Find Job Referrals Using LinkedIn
When applying for jobs, studies say that referrals are the number one way new employees are found and hired. So how can you find company insiders? LinkedIn is the obvious answer. Learn how to Find the Back Door for a Job Posting Using LinkedIn
Evidence of Networking Success in Job Searching
You can downplay the importance of networking or even ignore it, but the facts are the facts.
The majority of job seekers report that they secured their last job due in part, if not fully, because of networking!
No Response Does NOT Mean What You Think
When you send an email or text message and don’t hear back, that’s normal. People are busy, and your message is not their top priority. All you need to do is send a friendly reminder.
Frequently Asked Questions (FAQ)
Q: How do I network if I hate small talk? A: Focus on being “other-centric.” Ask open-ended questions like, “How did you get started in this field?” or “What do you enjoy most about your current role?”.
Q: Should I ask for a job during a networking chat? A: No. The goal is to build relationships and learn. If the connection is strong, you can ask for advice, information, or recommendations (AIR) instead.
Q: How many people do I need to reach out to? A: Aim for quality over quantity. Even one or two meaningful conversations per week can shift your job search momentum.
Hannah Morgan speaks and writes about job search and career strategies. She founded CareerSherpa.net to educate professionals on how to maneuver through today’s job search process. Hannah was nominated as a LinkedIn Top Voice in Job Search and Careers and is a regular contributor to US News & World Report. She has been quoted by media outlets, including Forbes, USA Today, Money Magazine, Huffington Post, as well as many other publications. She is also author of The Infographic Resume and co-author of Social Networking for Business Success.
