- Does it convey who you are?
- Is it easy to read?
- Does it contain the right key words?
Perhaps you will need to go back and answer these questions first!
- What do you want to be known for?
- How do you want to be perceived?
- What problems do you solve?
- What image are you trying to create?
Here are Google+ profiles of people in my “great thinkers” circle on Google Plus. They got here because I consider them to be thought leaders.
See how personal and concise this is! Chris uses links to other places on the web to tell the rest of the story.
This profile is also written in the first-person. It gives it personality and a sense of reality! Writing a profile this way provides a more personal voice.
Pam has truly proven she knows about social tools, see them all listed on the right of her profile!
Tell Your Story
Tell the parts of your story that are important based on where you are going. Historical data (baggage) isn’t really relevant unless it pertains to where you are going!
Make it reflect what you want people to see!
Make it genuine (quirks and all!)
And it better have a couple of solid key words thrown in for good measure!
Are you using Google Plus? What do you think makes a good profile?