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Summary Sunday: Clarifying Networking

Perhaps one of the most misunderstood and botched activities in career management is networking. Either people don’t do it, they do it wrong, or some combination of those two. Only a small number of savvy careerist “get it!” I’ve rounded up some posts this week that might help you understand this concept better. I believe networking is one of, if not the, most important activities in your career!

FYI: You don’t just network when YOU need something. It must be a long-term strategy- not a job search crisis tool.

Please, define Networking

Bob Burg’s interview in this My Treat blog post sums it up. (By the way, Bob’s book “The Go-Giver” is a great read!

These are the highlights and I hope it entices you to go have a read!

  • Defines networking as cultivating mutually beneficial, give and take, win/win relationships
  • Networking not just about handing out business cards
  • All things being equal, people will do business with, and refer business to, those people they know, like, and trust
  • When meeting new people take time to find out about their lives and business
  • When following up position yourself as a high quality resource
  • Each time you communicate with someone else be thinking “how can i proved value” to them
  • Remember, it’s not about you; it’s about them.

Why Aren’t You Networking?

  • It takes too much time
  • It takes too much effort
  • I don’t know how
  • It is uncomfortable
  • I don’t like meeting new people
  • I hate it when I get contacted out of the blue by old acquaintances (really?)

Or one of these Top 8 Excuses you are making for not networking. Please go read this post  In Hiring, A Friend In Need Is A Friend Indeed from the New York Times

“Referred candidates are twice as likely to land an interview as other applicants”

How do you think you become a referred candidate?

Taking Your Networking Online

This post from The Social Freelancer demonstrates the power of online networking and how it translates into “in person” networking. Tracy Ready was just an ordinary guy trying to make a living! He still is, but his life is “richer” because he understands the value of relationships.


I don’t really “know” Mark Schaefer, but I have been a reader and fan of his excellent work at BusinessesGrow.com for a few years now. He has also kindly shared some of my posts from this blog on Twitter. For Christmas, my wife gave me a copy of Mark’s book on influence marketing “ROI – Return on Influence” which I read and enjoyed immensely.

A special shout out to the many online friends who have become IRL friends! Each one has a story and I am so fortunate to know you all!

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Comments on this entry are closed.

  • careersherpa February 17, 2013, 8:30 am

    @BobBurg No, Bob, YOU are awesome! Keep giving!!!

    • BobBurg February 17, 2013, 8:38 am

      @careersherpa 🙂 🙂

  • TraceTV February 17, 2013, 9:20 am

    @careersherpa Thanks Hannah, for including my #blog post along with @BobBurg – great company, much appreciated!

    • careersherpa February 17, 2013, 9:29 am

      @tracetv Tracy, you are welcome! I loved your story! I think it is a great example of how this social world can work! Enjoy your weekend!

  • TraceTV February 17, 2013, 9:34 am

    what a nice surprise to wake up and find you included my post “REAL “social” media” here, thank you. I look at “networking” as a life long journey of meeting people who I enjoy being around or can learn from. Yes, we want to increase business as well, but that shouldn’t be your only reason for “networking” in my opinion. Trace

    • careersherpa February 17, 2013, 9:40 am

      @TraceTV Your story is a great example/case study of what happens when generous, other-centered content and information is shared! It brings it all back to the point that we are all human. Humans like to be connected and hang with people they know (a lot, a little, online or inperson!) When people understand this, show interests in others (selflessly), it is almost always a win-win. (Hey, who knows where this will lead to for you and I!)

  • careersherpa February 17, 2013, 5:32 pm

    @dm_cox Thank you Deborah! Always good seeing your smiling face!