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Small Business Saturday: Figuring Out Google+

What the plus?! (Lifting from Guy Kawasaki’s eBook title here.) But seriously, what is Google+ and why should you care? Because part of your long-term strategy is creating brand awareness (either your business, you, or both!)

google plus logoIf you are thinking you don’t need people to be aware of who you are or what you do then you can stop reading this right now. If you want to keep things private and don’t want people knowing about your schtuff, stop reading now too!

For those of you who are still reading, thanks! And here you go!

Google+ helps with:

  • SEO
  • Networking
  • Learning
  • Content sharing
  • Marketing
  • Customer Conversion and Retention

And a host of other strategies too!

I’ll admit, Google+ can seem a bit overwhelming. But you shouldn’t ignore the power of Google!

Don’t Wast Time: 14 of the BEST Google+ Tricks You’ll Ever Need

from Social Caffeine

Bookmark this post and check out a couple of my favorite posts within!

Keep Your Circles Organized From The Start

Connect + Interact with Influencers


Networking Via Google+

Another set of helpful posts appears on Windmill Networking.  Mark Traphagen wrote about Google+ in two parts: Your Google Plus Network is More Powerful Than You Know and then he wrote Advanced Google Plus Networking Strategies.

Mark clearly explains the benefits of Communities and Shared Circles and how use them to grow your network.He also stresses the importance of Google Authorship! As you read these posts I’ve referenced, you will notice that Mark has written many other posts about getting more out of Google+. I hope those help too.

I’ve written about using Google+ from a job seekers perspective and you know what? The logic for a business owner is quite similar, so if you are looking for a basic overview of how to write a good profile and how to find people on Google+, go ahead and check out these posts!

Overview of Google+ for networking (features and functionality)

What Makes A Good Google+ Profile (with examples)



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Comments on this entry are closed.

  • careersherpa March 2, 2013, 1:02 pm

    Tx Mark! @marktraphagen You’ve got some great articles about Google+. Really helpful!

    • marktraphagen March 2, 2013, 1:04 pm

      @careersherpa tx for saying tx!