When you google your name, does it appear on page one? Is it the right you? Is that the best information about you? The reason this is important, in case you haven’t heard, is because over 75% of hiring authorities ARE googling you. Their perception of you is their reality. I write and present on the topic of reputation management a lot because it is new and SO important.
Do you have a Google problem?
Pete Kistler, founder of BrandYourself did. It was a classic case of mistaken identity. He shared his name with a drug dealer. He sought the help of his friend and SEO wizard, Patrick Ambron, to resolve his problem. This is how BrandYourself got its start.
My Google Problem
Maybe you don’t share the name with a drug dealer. My issue is that I have a very common name…Hannah Morgan. Every high school track star shares my name. Plus, a model and a heroine of a book share my name. How dare they! So my Google problem is that I am not the only “Hannah Morgan” on page one of a Google search. How can I be sure they are clicking on the right ME?!
Push The Right Stuff
With the BrandYourself tool, I was able to push the best content, about me and by me, up on page one. Whenever one of the links in my search results changes or new search results appear, BrandYourself notifies me so I can be aware. Nifty! Managing your on-line reputation is an ongoing process and these alert emails help me stay on top of where I rank. (*Small disclaimer…I was a contributing blogger for BrandYourself, however, I truly love these guys and what they are doing!)
How BrandYourself Works:
- Submit any links you want showing up at the top of Google
- Use our tools to optimize those links so they show up higher
- Track your links as they begin to rise and bury unwanted results
Page One Results Rule
If your name doesn’t appear on page one of Google or other search engines, what does that mean? It means the likelihood that the person searching for information on you will most likely NOT go to page 2, 3 or 100 looking for you. Studies have proven that links ranked on page one (and very highly on page one) greatly increased the likelihood of being clicked.
Do You Understand SEO?
With BrandYourself’s reputation management tool, you don’t need to be an SEO wizard. Their free tool walks you, very effortlessly, through the set up process and then provides suggestions to help you improve the Google ranking of your name.
The BrandYourself Promise
“Our goal is to make it as easy as possible to help anyone control their own search results. That means we’ll always answer the phone.”
BrandYourself in the Spot Light
You may not have heard about BrandYourself, but they’ve been getting great press. Like this recent article in the Huffington Post. They have also received numerous awards (from the Whitehouse and other organizations) recognizing them as a successful, innovative Start-Up.
Other Tools and Ideas
Are you trying to manage your online reputation? What have you found? Share in a comment!