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Building Your Reputation Part 1: LinkedIn

This is the first of a three part series to help you understand how really easy it is to begin to build the right reputation for the work you do. [Updated to reflect changes to LinkedIn]

Hopefully, you can begin building this before you need it, in other words, while you are still employed. I know how busy you already are keeping your job.  However, this is your career insurance.  Building it now will certainly pay off.

If you are not working, starting this now, gives you the opportunity to teach yourself new things and interact with new people!

Step 1:

Answer these questions:

  • What is it you want to be known for?
  • How do you want people to perceive you?
  • What makes you unique?
  • What problems have you solved in the workplace?
  • What are the key words associated with your occupation and industry?

Got it!

Step 2:

Now, log into your LinkedIn account and make sure this message (the answers to those questions) is coming across in your SUMMARY and within your work experience too.  YES, you must have a summary on your LinkedIn profile.  Use the right key words in your summary and throughout your profile.

Step 3:

Collect samples of your work. Think about the projects you have worked on, especially those you reference within your resume.  Find visual representation of your work.

  • A presentation you gave
  • Letters of support from customers or clients
  • Newsletter or report you created
  • Screenshots of websites you worked on

Step 4:

Depending on your work samples, you may want to use SlideShare or Box or BOTH, to capture and share your work.


You have to create your accounts first before you can sync them with LinkedIn.  These are free and don’t take much time to login to.

Box allows you to upload a variety of different files (Word, Excel, .PDF, Powerpoint) and the bonus is you can access these files from the web anywhere, just in case.

Slideshare is public/searchable which makes it a great solution for building your reputation! Use the right key words to describe your presentations so it will be found!

Step 5:

Integrate the best files within your LinkedIn profile.

Feel free to get creative and create a LinkedIn profile that really demonstrates and SHOWS what you are all about and why you are great at what you do!

Just because you build it doesn’t mean they will come.

The next phase is sharing these samples. You now have digital terrain!  You have a sharable resource online!  Use this link!

  • Include a link in your email signature
  • Link to your Google profile and other profiles
  • Email it to friends

Part 2:  Blogging and commenting on blogs

Part 3: Be A Tweeter!

BONUS Part 4: BeKnown by Facebook Friends

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Comments on this entry are closed.

  • Michael R Murphy July 12, 2011, 9:42 am

    Awesome tips Hannah. I’ve been using social media for a while and think I have already have a pretty good online reputation 😉 but I after reading this, I know I still have work to do. Thanks!

    • Hannah Morgan July 14, 2011, 5:25 am

      There are so many creative things and ways to build and share our online reputation. You’ve got a wonderful grasp of how the tools work, now, put them to work to showcase YOU better!

  • Cynthia Venable July 19, 2011, 6:25 pm

    Thank you, Hannah, for the time you have taken to present all this information. I am a newbie at setting up a social networking presence. Your articles are concrete, practical, and very helpful.

    • Hannah Morgan July 22, 2011, 6:08 am

      Thanks so much for your kind words! Keep working at that “social” thing! It isn’t going away!

  • Ed Han September 14, 2011, 7:03 am

    You know, something I just realized: everyone knows that YouTube is great for SEO. But it might be worthwhile to have a YouTube account–even if you aren’t yourself a creator of content–just to have a presence and comment on those videos that do.