Of course there is no single best answer to what makes a good Google+ profile, but let’s start with these three questions:
- Does it convey who you are?
- Is it easy to read?
- Does it contain the right key words?
Perhaps you will need to go back and answer these questions first!
- What do you want to be known for?
- How do you want to be perceived?
- What problems do you solve?
- What image are you trying to create?
Here are Google+ profiles of people in my “great thinkers” circle on Google Plus. They got here because I consider them to be thought leaders.
Chris Brogan
See how personal and concise this is! Chris uses links to other places on the web to tell the rest of the story.
Guy Kawasaki
This profile is also written in the first-person. It gives it personality and a sense of reality! Writing a profile this way provides a more personal voice.
Pam Moore
Pam has truly proven she knows about social tools, see them all listed on the right of her profile!
Christopher Penn
Tell Your Story
Tell the parts of your story that are important based on where you are going. Historical data (baggage) isn’t really relevant unless it pertains to where you are going!
Make it reflect what you want people to see!
Make it genuine (quirks and all!)
And it better have a couple of solid key words thrown in for good measure!
Are you using Google Plus? What do you think makes a good profile?
Hannah Morgan speaks and writes about job search and career strategies. She founded CareerSherpa.net to educate professionals on how to maneuver through today’s job search process. Hannah was nominated as a LinkedIn Top Voice in Job Search and Careers and is a regular contributor to US News & World Report. She has been quoted by media outlets, including Forbes, USA Today, Money Magazine, Huffington Post, as well as many other publications. She is also author of The Infographic Resume and co-author of Social Networking for Business Success.
