Not every business is going to succeed on every social networking site. And yes, there are many variables to “success”. This is my attempt to simplify the who, where, and when of sharing for the improved probability of results!
Who’s Your Audience/Customer
Who are you trying to reach? You can’t get too far without answering this question. In general terms, you are more likely to reach certain demographics on certain social networks.
Pew Research is one strong source of information on this:
Missing from Pew’s most recent research was LinkedIn demographics. The data available from Pew is for 2008-2011 and is too old to reference IMO. However, this infograhic does include LinkedIn information.
When Are the Best Times to Share a Post?
Here ya go!
In order to schedule the posts you share at these optimal times, you will need to use Hootsuite or Tweetdeck. If you are using Buffer to share updates, it can automatically send your update/post at the best time for your followers. (Careful trusting this without testing your individual results to be sure!)
Got questions? What do you want to know next?
Hannah Morgan speaks and writes about job search and career strategies. She founded CareerSherpa.net to educate professionals on how to maneuver through today’s job search process. Hannah was nominated as a LinkedIn Top Voice in Job Search and Careers and is a regular contributor to US News & World Report. She has been quoted by media outlets, including Forbes, USA Today, Money Magazine, Huffington Post, as well as many other publications. She is also author of The Infographic Resume and co-author of Social Networking for Business Success.