It is amazing how many people have difficulty answering this question…still.
Follow this formula to create your answer.
I am a(n):
What problems do you solve:
Your call to action: Write a single sentence that lets people know what the next step is that they need to take in order to work with you.
In developing and fine tuning this 15-30-45 second pitch or elevator speech, always keep the audience in mind. What do they need to know about you (one thing!) and what do you want them to remember about you.
It is important that you can remember your answer, so don’t use too many words or phrases that are better read than spoken.
Looking for some good ideas on how to add a little spice to your pitch? Read this.
I’ve written other posts on this topic: Do You Have an Elevator Pitch or Personal Brand Statement?
Do you struggle to answer this question? What are you doing to fix it?