Chris Brogan did it. He defined how to build a platform in which to be seen and heard. Trusted too. You may have heard how important it is to have an on-line presence. As a job seeker, you want to stand out from the crowd. You want to be known for having something valuable to offer. You want to know what the trends are in your industry and occupation. There should be a strategy.
Read the full post, A Simple Presence Framework, for his explanation.
Listening: Understand what is being said about your occupation, industry, niche. Chris recommends checking out “Alltop and Google Blogsearch (no longer available) to find existing blogs on the topic. Subscribe. Get ready to start commenting there.”
Then build a home base, outposts and pasports:
“A home base is the eventual site where you hope people come to interact the most with you. Outposts are places of presence that you maintain for interaction and promotion purposes. Passports are profiles to use on various social sites, meaning that it’s important to have an account/profile there, but you might not necessarily have to participate as a full-fledged community member.”
For even more about outposts, read this post.
How does this apply to job seekers? I hope you are seeing the connection.
Your home base would be a specialty blog where you share expertise and knowledge of your industry, occupation, or niche.
Outposts are places where you promote your message. They could be email accounts, or social news or recommendation sites like digg.com, stumbleupon.com, delicious.com or disqus.com.
Passports are your LinkedIn, Facebook and Twitter accounts.
You are sharing information, not about what you are doing, but, information relevant to what you do. Trends, research, factoids.
Hannah Morgan speaks and writes about job search and career strategies. She founded CareerSherpa.net to educate professionals on how to maneuver through today’s job search process. Hannah was nominated as a LinkedIn Top Voice in Job Search and Careers and is a regular contributor to US News & World Report. She has been quoted by media outlets, including Forbes, USA Today, Money Magazine, Huffington Post, as well as many other publications. She is also author of The Infographic Resume and co-author of Social Networking for Business Success.