Hey, how are those cold calls working for you?
Nobody is good at cold calling. Well, few are. It takes confidence, thick skin and practice. So, why are you doing it?
Here’s Geoffrey Gitomer’s work around:
Pssst: This is blurry, it isn’t your vision!
We are smarter consumers and can smell cold calls a mile away! The reality is…no one likes to feel they are being sold (or being convinced to meet with someone who might try and sell us)!
We tend to buy from people we like and/or trust. And we put more faith in buying stuff that has been recommended by people we know-like-respect-value.
Instead of reaching out coldly, attract people by showing your value and likeability:
- Ask for a referral
With social media tools, it is quite possible that you can connect via a friend, connection or fellow tweeter far more easily than via a cold call, so what are you waiting for?
- Have you asked EVERYONE you know for an intro to that key person at that great company?
- Have you attended a professional association relevant to your search?
- Have you written or presented anything on your topic of expertise? (What are you waiting for)
As a last resort, sure, go ahead, cold call. You never know. But have you tried everything else first?
Hannah Morgan speaks and writes about job search and career strategies. She founded CareerSherpa.net to educate professionals on how to maneuver through today’s job search process. Hannah was nominated as a LinkedIn Top Voice in Job Search and Careers and is a regular contributor to US News & World Report. She has been quoted by media outlets, including Forbes, USA Today, Money Magazine, Huffington Post, as well as many other publications. She is also author of The Infographic Resume and co-author of Social Networking for Business Success.