You may not know how to use Twitter, but certainly you have heard about it, right?
For all those who say they don't know enough people, don't know the right people, don't like networking, what are you waiting for, Twitter makes it easy.
First, start by creating a Twitter account, it takes literally 2 minutes. You don't have to post a picture if you don't want to.
Next, allow it to search your web-mail account to find people to follow. Or you can manually enter the email addresses of your contacts to see if they are using Twitter.
Once you have found people you know, click on their picture or the link that says "follow me". When you are following someone, you can see the tweets they make on Twitter. Which means you can see what they are "talking about" and what they are doing and reading, whatever.
Now you need to expand who you are following. Check out who your contacts are following. If someone looks interesting, then you can follow them too. As you go about this you should be asking yourself, what are the names of the movers and shakers in my industry, business, Rochester? Find them on Twitter and begin to follow them. You really don't need to know them, it isn't like being a friend on Facebook or a link on LinkedIn. People are more open in accepting followers on Twitter.
You can also build your list of people you follow by reading their tweets. If they have said something you agree with or what to discuss, you can send them a tweet and begin tweeting directly with them. This could be the beginning of a beautiful friendship.
Regularly add to the names of people you want to track and follow. You will also want to tweet about you. Share an interesting article. Make a profound, professional statement, ask a question.
You can also find niche recruiters to follow and see what they are working on and sometimes even the jobs they are trying to fill.
By following the right people, you will be privy to the right information, not all the time, but much of the time.
Networking is about building relationships too. As you read other people's tweets, you begin to learn about them. You can virtually contact them, more comfortably.
I am not suggesting that Twitter, Facebook or LinkedIn replace face-to-face networking, but that these tools be used to expand your network.