I am always amazed at how many really interesting companies there are in Rochester. I was speaking with someone yesterday who told me about Cerion Energy. Talk about cool, cutting edge, emerging industry, HOT! They specialize in nanotechnology. I love that word, yet didn't really know what it meant. In lay-mans terms, it means it helps things get where they need to go more precisely, such as medicine or process more efficiently, such as fuels. Cerian Energy is focusing on biofuels and healthcare uses of nanotechnology.
Small companies like this are sprouting up all over Rochester. Smart people who've been laid off from the big companies over the past years are using their talents to build new ventures.
As a job seeker, our challenge is to find out more about these companies that are running low under the radar. They don't have big budgets for marketing, and their networking circles may not intersect yours.
Here are some ideas of where to go to find names of small companies with future hiring potential:
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Read the RBJ
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Attend Digital Rochester
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Go to some of the office parks and take down company names
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Ask librarians to help you do some research
If you have other ways of sleuthing and sourcing, please share!
Hannah Morgan speaks and writes about job search and career strategies. She founded CareerSherpa.net to educate professionals on how to maneuver through today’s job search process. Hannah was nominated as a LinkedIn Top Voice in Job Search and Careers and is a regular contributor to US News & World Report. She has been quoted by media outlets, including Forbes, USA Today, Money Magazine, Huffington Post, as well as many other publications. She is also author of The Infographic Resume and co-author of Social Networking for Business Success.
