The importance of having an online presence to manage your career can’t be dismissed. Is it enough to only have a LinkedIn profile or do you need to acquire more digital terrain?
LinkedIn has enabled us to embed media. But is that enough?
You Are Being Googled
Because hiring managers and HR professionals want to hire the best candidate, one that will last in the job, not just perform, they are seeking you out online. Over 75% Google you. Can you be sure that you’re LinkedIn name will come up on page one of the Google search? You can if you own your name. What am I talking about? You actually buy a domain which includes your name. The cost isn’t huge, but there is one.
Other ways in which you can ensure you appear on page one of a Google search include:
Profiles on social media sites
Are you on Twitter, Facebook, Flickr, YouTube, SlideShare? You can see if your name is available by checking out any of the sites mentioned in this Mashable post. Or if you just want to try using namechk.com, this is what you’ll see. For effect, I have shown the full list of searched profiles. The ones marked in red are taken (gosh, I hope I am the one who has them!) Who knew there were so many. I am not suggesting you “own” them all, but at least realize where you want to be playing. Also check out Knowem.com which does the same thing.
There’s nothing more powerful than having your own website. I realize that the thought of either doing it yourself or hiring a web designer is daunting.
So while I am on this topic, I was just reminded of about.me. This is more visual than text or interactive/multimedia representation. It is quite simple to create as well.
There are tons of these tools, so check out this post: Demonstrate Your Social Prowess: Create a Visual Resume
Still another option is creating a profile on VisualCV This application has lots of bells and whistles, in other words, you can change the layout and design options and sections and features. Mine is pretty bland, so I am pulling an example off their site. The one draw back is that this site doesn’t seem to generate much google-juice.
If you are looking for ways to build your reputation, own some web-turf, start checking out some of these tools today. Are there any other nifty tools out there I didn’t mention?