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Where to Build Your Online Reputation

Just in case you hadn’t heard, employers and recruiters are looking for talent online- through social networks and online searches. Can they find you? Will it be the right you?

most popular 2012 jobvite

With a little savvy, strategy and creativity  you can own page one of search results, which is, by the way, what you want to achieve!

In case you were wondering, I am not talking about putting your resume online. That isn’t good enough. You need to do more to showcase your knowledge and personality- it is called social proof and this is what convinces people you are interview-able and perhaps hire-able. If recruiters just wanted to search a virtual stack of resumes, they could search on job boards. We’re moving beyond that now. In 2012, 92% of companies surveyed indicated they would be recruiting from social networks. Companies like Jobvite and Bullhorn Reach are playing in this space to meet these new recruitment trends.

Some of you may be ready to close this post because you are happy running low under the online radar. You are probably the same people who said “who needs this new-fangled thing called the internet anyway?” Whether you like it or not, social is changing how employers find talent, so I encourage you to think again and read on!

Time Commitment

This list below may seem overwhelming at first glance, don’t worry. You may already be using some of these social networks and you may only need to spruce them up a bit. If you are not using some of these social outlets, they don’t require daily or frequent updates. They exist and serve as online content referencing you so that search engines and recruiters can find what you want them to find.

Go Google Yourself

Before you do anything, search for your name using Google, Bing and Yahoo. Your past searches may influence your search results, so be sure you log out of your browser or account, if you have one, and clear your cache. This will ensure you see the same results others would view if they were searching for you. Type your name in the search box using quotation marks like this “Jane Doe.” Where does the right reference to your name appear in the search results? Your goal is to develop numerous references to the best content about you on the first page of search results.

Ways To Get Found Online

You can play a significant role in creating the right first impression online, if you take a proactive approach. The sites mentioned below already have high ranking search engine status and this gives you the power to elevate your name!

Leverage LinkedIn

If you have a LinkedIn profile, it will usually appear on the first page. However, if you have a common name, the results may not point solely to your profile. How will someone researching you know which profile is yours? If you haven’t already customized your LinkedIn profile URL (vanity profile), be sure to do so using the name people would search for you by. Also incorporate the right key words in your headline, summary, and expertise sections. These keywords are specific skill sets recruiters would use to search for candidates. Here is a 20 Point Check List to make your LinkedIn profile more awesome.

Amazing Amazon

If you are an avid reader or just want to showcase what you have read, consider writing a customer review on Amazon. Select a book that is relevant to your work or industry, demonstrate your strong writing skills and by all means, complete your Amazon profile information.

Climb On to Career Cloud’s Social Resume

Career Cloud’s Social Resume is certainly an option and if you have a LinkedIn profile, it is even better. Take a look at this post with ideas for how to use your Social Resume.

To read more about how you can tap into the power of social proof to market your talent (employed or unemployed) you can see the rest of my post on US News World & Report.

Featured US News On Careers blogger

This is an area I am pretty excited about and monitor closely. You can read more about online reputation management here and you can check out the infographics I’m collecting and sharing on Pinterest.

pinterest monitoring your reputation

Comments on this entry are closed.

  • MuskieMcKay February 14, 2013, 5:35 pm

    I think everyone should have their own domain, even if it just maps to a WordPress.com blog. Not having your own domain and instead hitching your online brand to a Blogspot or Tumblr or any other corporate entity will eventually lead to disappointment. I’ve seen it many, many times people put a lot of effort into building a website, a readership, a brand only to have the free technology they’re using or the entity that provides the technology let them down in a big way. It is so easy to set up a WordPress.com blog with it’s own domain name, cheap too. Cheaper than a year long membership to LinkedIn…

    • careersherpa February 17, 2013, 5:31 am

      @MuskieMcKay Muskie, thanks for commenting! (I see it was a bit of a pain!)
       
      Mapping a Wordpress blog to your own domain is a great solution for owning digital terrain. It can serve as an online portfolio if writing is not someone’s thing. And no advanced technical knowledge is really required!
       
      When or if we put all our social eggs in one basket (such as LI) we put a lot of control/power in the hands of other people.

  • LivefyreMeg February 14, 2013, 6:07 pm

    @muskiemckay Could you elaborate a bit about what happened when you were leaving the comment? I’d appreciate any feedback you can share.

    • MuskieMcKay February 14, 2013, 7:09 pm

      @LivefyreMeg I tried to login, it said my password was wrong, so I tried to login with Twitter it said that email was already in system…

      • LivefyreMeg February 14, 2013, 7:10 pm

        @muskiemckay I hear what you’re saying, and I’ll discuss this with our Product Team. Thanks for getting back to me.

    • MuskieMcKay February 14, 2013, 7:10 pm

      @LivefyreMeg So I tried a different handle, then I reset my password, then I clicked on a link, then I put in a new password then…

    • MuskieMcKay February 14, 2013, 7:11 pm

      @LivefyreMeg Then I could leave a comment. Livefyre never used to work in Opera on a Mac either maybe the demise of Presto will be a boon.

      • LivefyreMeg February 14, 2013, 7:14 pm

        @muskiemckay Opera is not one of our supported browsers, but that shouldn’t affect issues with your password or email address.

        • MuskieMcKay February 14, 2013, 7:24 pm

          @LivefyreMeg I was using Safari I already learned Livefyre doesn’t support Opera, they switched to WebKit now so less excuses…

  • careersherpa February 15, 2013, 5:34 am

    @monahankevin Many thanks Kevin!

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