You may not have the energy to start a blog to show your expertise, but what is your excuse for not using LinkedIn’s publishing platform? Come on, as a job seeker, why not jump in!?
Here is a link to their Help Center overview Publishing Articles on LinkedIn – Overview
How To Get Started on LinkedIn’s Publishing Platform
From your home page on LinkedIn, you may have noticed the “Write an article” button. When you click on this, it takes you to LinkedIn’s publishing (blogging) platform.
But before you head over there, you should know why you are writing and who you are writing for.
Answer These Questions First
Your article is the perfect opportunity for you to answer the question, “Why should I hire you?” (your value proposition) These are questions you should answer:
- What do you do (job title/occupation)
- Why are you qualified to do this job (certifications, previous experience, etc)
- What industry experience do you have (paid or unpaid)
- What types of problems are you great at solving
- Who benefits from your work (who are your internal or external customers)
- What makes you one-in-a-million (how do you do what you do differently)
- What inspires and/or motivates you
Write For Your Target Audience
Hypothetically, you could work in many different companies, but…there are probably a few companies you would really love to work for, right? That’s your audience. As you write your first article, imagine you are writing to someone at one of those dream companies. Use industry terms, keywords and language you find on their website and in their job descriptions. Explain why you are a perfect match to work for one of them! (Sounds kind of like a cover letter, huh?)
Make It Personal
I know, you want this to sound professional, but you want what you write to be engaging. Write in the first person (use I, me and my). And remember to be flawsome (I wrote about having a reputation here)
In short, “flawsome” is the combination of flawed and awesome! Humans are both! How can you use empathy, humility, humor, character and humanity to showcase you? Does it feel risky? What if someone doesn’t like your imperfections or quirks? Like it or not, we all have them. Why hide them?
Blog Post Ideas for Job Seekers
Here are just a few ideas of things you could write about:
- Make a list of your favorite resources (work or personal)
- Share a productivity hack
- Write a book review or list your top recommendations
- Write a summary of an important industry trend
- Write a review about a networking event you attended
- Write about life lessons or lessons learned
- Interview someone you respect
- Write a how-to guide
You could even decide to use LinkedIn’s publishing platform to write a series of posts. Maybe you could write about one of your accomplishments. Or if you are looking for other ideas, you can see this post about blogging as a job seeker.
Include Visuals in Your Post
Posts with images tend to get better engagement and traction, so use them. Visuals are hot! From your LinkedIn profile photo to infographics and testimonials, find images that showcase you, your talent, expertise and personality!
Your LinkedIn profile (and articles) become your online portfolio! In Show, Don’t Tell, I wrote about the types of images you may want to start collecting.
Need help finding royalty-free, attribution-free images? I’ve written about the resources I use here.
Additional Benefits of LinkedIn Publisher
Besides having a platform to tell your story, there are more benefits to writing an article on LinkedIn. The most recent articles you write show up in your LinkedIn profile. (Before your Experience section, so it is pretty prominent!)
You can even share your article on Twitter, Facebook, Pinterest and of course, LinkedIn. (Increasing awareness across your networks!) Your post becomes online content which is searchable and shareable by others! You also demonstrate your communication skills!
Who knows, LinkedIn may even choose to feature it!
It has been my experience that very few job seekers or career activists are using the Publisher platform on LinkedIn, so you have the opportunity to really stand out from the crowd!
So, are you ready to start writing articles on LinkedIn?