Before embarking on a trip of any kind, there are certain things you do to prepare. If traveling by car, you at least make sure you’ve got gas in your tank. You may be one of those people who also checks the oil and makes sure there’s air in the tires. But the single most important step in a successful trip is that you know where you are going.
In job search, this translates into a self-assessment and personal branding.
Have you taken the time and energy to really determine where you are going?
Defining your personal brand doesn’t mean just coming up with a snazzy tag line. It is so much more than that. And, by the way, it is really tough! (If it isn’t difficult, you probably aren’t doing it right!)
In the post I wrote for the JobMob bloggers contest, I referenced a post by Executive Career Brand. Meg Guiseppi’s post 10 Steps to an Authentic, Magnetic Personal Brand walks you through the tough questions! I dare you! Go check it out!
Here are just some of the questions Meg asks you to answer:
1. What are your vision and purpose?
2. What are your values and passions?
3. What are your top goals for the next year, 2 years, and 5 years?
4. Do an assessment of your top brand attributes.
By the way, if you would like to help me win the JobMob Bloggers contest, all you need to do is go and visit my post: 10 Sure-Fire Ways to Boost Your Job Search. Feel free to share it with friends, family, or those that might find it helpful.
I recently met Karen Dworaczyk, a Marketing professional, who created this presentation- The 7 Ps of Personal Branding. I liked it because it visually shows you how to create an authentic personal brand!
There is certainly no shortage of GOOD information on Personal Branding. You can check out my sidebar for a listing of some of my favorite Personal Branding sites!
{ 2 comments… read them below or add one }
Personal branding is more important today than ever! With interviewers constantly on the “Google Prowl”, our personal information is readily available to potential employers.
Nothing can kill a PB faster than nasty information on your background–especially if it’s wrong!
Joel,
I completely agree, our personal information IS out there and it is up to each of us to manage it appropriately.
I am wondering though. Can someone have a personal brand if they aren’t online? Isn’t it their reputation among friends, colleagues, clients, customers as well? I guess this is just another reason that each person needs to manage this (it starts with collecting great testimonials!)
I appreciate your comments!