I keep reading articles and posts on value propositions and how critical they are in delivering a product or service to market. True, but, please, someone provide good examples!
What I’ve done in this post is provide more information on how to create one and at the end, I am going to show examples, promise!
The value prop was developed for businesses and has been morphed over into the job seeker world. All of these questions still apply to a job seeker and should be answered. It may require the changing of terminology listed below, yet it still works.
In an early post, I cited that your value proposition needs to answer these questions:
1) Exactly how will your employer benefit financially from hiring you?
This means what problems have you solved, what success have you had, what processes or procedures have you developed or streamlined? You’ve had to develop accomplishment stories, so look for re-occurring patterns here.
2) What special experience or credentials do you bring to the table?
Are you a Six Sigma Black Belt? Have you mastered some cutting edge technology? Think about the experiences that are unique to you that a future employer would be impressed by.
3) What additional talents and expertise do you have?
Are you a subject matter expert in something? Have you held a role in a professional organization? Do you have a related side interest you practice?
If you were to put these 3 answers together, it may sound like:
“I have a passion for developing new and improved products which have added millions of dollars to the profits of manufacturing companies.
I have over 10 years of experience in operations and management. I’m recognized for building teams that exceed expectations.
I bring extensive experience in implementing “next” practices within manufacturing environments to continuously improve the quality and breadth of products. I am known as a Lean manufacturing “go to” person and advise others in creative solutions.”
Your value proposition should also be able to quantify one of these:
How to write a strong value proposition for a businessby Jill Konrath
Strong value propositions deliver tangible results like:
- Increased revenues
- Faster time to market
- Decreased costs
- Improved operational efficiency
- Increased market share
- Decreased employee turnover
- Improved customer retention levels
We have the best technology in the industry
Use our service and you will save more money
We provide the highest quality product available
People have repeatedly heard or read these types of generic marketing claims that don’t speak to their real needs. When potential customers arrive on your business website, you only have a brief amount of time to get their attention and make a good first impression.
Examples of Better Value Proposition Statements:
Our technology increases your output 15% more than the leading brand
Save $28 Dollars on every service purchased as a premium member
The quality of xyz product is backed by our 100% satisfaction guarantee
As promised, here are some examples:
“Effective Territory Sales Manager with proven results increasing sales by bringing in clients and developing long-term business relationships.”
Here are a couple of other tag lines to mirror:
Quality focused operations leader known for analytical problem solving and building relationships to successfully create profit-driven performance
International Operations Manager in a manufacturing environment with significant responsibility for identifying business strengths and weaknesses
Contributing significant impact to profitability of products through foresight and planning of operating standards and procedures