Twitter is an amazing tool for marketing (read ERE's post Twitter: Media or (Un)Social Network )
It isn't difficult and it doesn't take long to set up. The more people you follow, the richer your experience.
Once you've set up your account, you will want to start following people. Who? At first this can be difficult. Why not start with people you are connected to on LinkedIn. There are a couple of ways to do this:
- You can look at the LinkedIn profile and see if they've listed their Twitter handle.
- Use the new app on LinkedIn that allows you to see the twitter stream of people in your network.
Executive Career Brand has a post about this here.
Another way to start finding people to follow on Twitter is to follow lists that other people have created. If you want to see who I'm following for expert career advice on Twitter (and blogs), you can view this list career experts.
Still another way to find people to follow is by using Twellow. (Considered the yellow pages for Twitter)
Now that you've found people to follow, look at what they are saying. What information are they sharing (retweeting)?
The Newest Job Board from Job-Hunt.org has a great post with
suggestions on how to get the most out of Twitter.
If you are looking for more basic information about Twitter (and other tools) Hubspot has put together 12 videos to help you get started with social media. The first three are about Twitter.
I have found Twitter to be invaluable as a networking AND marketing tool. What has your experience been?