According to Jobvite, 93% of recruiters will review a candidate’s social profile before making a hiring decision. Isn’t it important that they find the best stuff possible?
Quickly creating an online portfolio or page summarizing your expertise and skills is only the first step. Once you’ve created your profile, the most important step is to make sure you share it through social updates and email. All these brand-building tools come equipped with basic analytics so you can see how many people have viewed what you’ve shared.
Let’s start with an overview of the products and their features. By the way, they all have a free version (or you can upgrade for greater functionality).
VisualCV has some features that make it a bit different from the others. I wrote a post about them here.
Key Features of VisualCV
- Becomes an online portfolio (accepts multi-media uploads)
- Track resume views and downloads
- Choose from Multiple platforms/formats: web, mobile, and PDF format
- Spread the word and share the link to your VisualCV
Uploading the content is as easy as selecting your LinkedIn profile or if you prefer, you can use the Word version of your resume or PDF.
I would encourage you to include links to content related to you and embed images to make this a portfolio of your work, not just a clone of LinkedIn or your resume.
It is obviously simple for someone to download a pdf version of your portfolio. This service doesn’t offer a contact option, so it is important for you to include your email address if you are interested in being contacted.
VisualCV says “By default, contact information (such as email, telephone) is hidden on public CVs unless you use the special share links that the system provides. This ensures that only people that you have explicitly shared the link to will be able to contact you.”
I might suggest you include your email address as “yourname [at] email [dot] com” which makes it a bit more difficult for unscrupulous organizations/individuals to scrape your information.
You can choose from several different layout/formats as a free user.
Since this has lifted content from your LinkedIn profile, it should already contain the appropriate key words throughout your content. Also be sure to name the resume using your name so that it shows up in search results.
Once you’ve finished your VisualCV, it will prompt you to share it. Remember, what good is your profile if no one knows about it. Share it with your network. Include the link to your VisualCV to your social profiles, including LinkedIn. Cross listing these profiles is a good way to ensure it is discovered. You can even include a link to your VisualCV in your email signature.
Assess how many people have clicked on your page using the analytics provided by VisualCV. When you use the email my profile option, you will receive notification from VisualCV when the emailed link has been viewed. You can also track the number of views.
Branded.me [UPDATE, this is no longer available]
You deserve to create the right professional image. This tool makes it easy. As their site says:
- Get Recognized: Increase your visibility and open yourself to more and better opportunities.
- Get Exposure: Most hiring managers today prefer candidates with websites.
- Tell Your Story: Communicate your message and showcase your qualities.
- Impress Employers: Most hiring managers today prefer candidates with websites.
Branded.me automatically converts your LinkedIn profile into a scrolling website. You choose which sections of your LinkedIn profile you want to include and you can re-order them as well.
There is even a contact page. This is where someone can email you to get in touch. It also can have links to the social profiles you are active on and want to share.
If you want to change the background image for sections, you can do that. You can upload your own image or use one provided by Branded.me.
Branded.me pulls some words to promote you. Edit these words carefully to make sure you use words you would want to be found for. Think in terms of your name (and versions of your name), technical skills, certifications, job titles, and industry.
Once you’ve created your stunning page, be sure to share it. Your profile has a unique link which follows this pattern: http://first name-last name.branded.me/
You can email the link to someone, share it as a status update on LinkedIn, Facebook, Twitter, or other social networks. If you do decide to use Branded.me’s sharing prompt (it’s on your dashboard), I would suggest tailoring your message to the social platform you are using. For example, if you are sharing this on LinkedIn, you may your network to share it with their network. Edit the message box to say something like:
“Looking for a [job title]? My qualifications are summarized here: [Branded.me URL]
You want to know if anyone is visiting your page. What good is creating and sharing your information if no one is checking it out? You can see how many views your pages has gotten with Branded.me’s analytics. It is on your dashboard. You won’t be able to see exactly who is checking you out. And with the free version, you can only see daily and weekly views.
Other Tools for Personal Brand Building
Don’t Forget About SlideShare
You can also use Slideshare. You can see examples of visual resumes on SlideShare here.
I hope you’ll share your shiny new profile with me on Twitter!